<?xml version="1.0" encoding="UTF-8"?>
<GoodreadsResponse>
	<Request>
		<authentication>false</authentication>
		    <method><![CDATA[]]></method>
	</Request>
	
<book>
  <id>1706478</id>
  <title><![CDATA[E Myth Mastery]]></title>
  <isbn><![CDATA[0060723181]]></isbn>
  <isbn13><![CDATA[9780060723187]]></isbn13>
  <image_url>http://photo.goodreads.com/books/1187189377m/1706478.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1187189377s/1706478.jpg</small_image_url>
  <description><![CDATA[<p>The bestselling author of phenomenally successful and continually vital <em>The E&ndash;Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E&ndash;Myth Mastery</em>.</p><p> A practical, real&ndash;world program that is implemented real&ndash;time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills:</p><p> &ndash; Leadership</p><p> &ndash; Marketing</p><p> &ndash; Money</p><p> &ndash; Management</p><p> &ndash; Lead Conversion</p><p> &ndash; Lead Generation</p><p> &ndash; Client Fulfilment</p><p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E&ndash;Myth Business, an E&ndash;Myth Practice and an E&ndash;Myth Enterprise.</p><p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p><p> Mastery is a business development program that helps you turn your company into a world&ndash;class operation...into a turn&ndash;key money machine!</p>]]></description>
  <work>
  <best_book_id type="integer">81942</best_book_id>
  <books_count type="integer">4</books_count>
  <desc_user_id type="integer" nil="true"></desc_user_id>
  <id type="integer">79116</id>
  <media_type nil="true"></media_type>
  <original_language_id type="integer" nil="true"></original_language_id>
  <original_publication_day type="integer" nil="true"></original_publication_day>
  <original_publication_month type="integer" nil="true"></original_publication_month>
  <original_publication_year type="integer">2004</original_publication_year>
  <original_title>E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company</original_title>
  <rating_dist>total:73|5:20|4:26|3:19|2:4|1:4|</rating_dist>
  <ratings_count type="integer">73</ratings_count>
  <ratings_sum type="integer">273</ratings_sum>
  <reviews_count type="integer">154</reviews_count>
  <text_reviews_count type="integer">13</text_reviews_count>
</work>

  <average_rating><![CDATA[3.74]]></average_rating>
  <ratings_count><![CDATA[1]]></ratings_count>
  <text_reviews_count><![CDATA[0]]></text_reviews_count>
  
  <url><![CDATA[http://www.goodreads.com/book/show/1706478.E_Myth_Mastery]]></url>
  <link><![CDATA[http://www.goodreads.com/book/show/1706478.E_Myth_Mastery]]></link>
  <authors>
    <author>
    <id>3416</id>
        <name><![CDATA[Michael E. Gerber]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1256526776p5/3416.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1256526776p2/3416.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/3416.Michael_E_Gerber]]></link>
    <average_rating>3.95</average_rating>
    <ratings_count>1117</ratings_count>
    <text_reviews_count>257</text_reviews_count>
  </author>
  </authors>
    <reviews start="1" end="20" total="154">
      <review>
  <id>77711933</id>
    <user>
    <id>2927952</id>
    <name><![CDATA[Eric]]></name>
    <location><![CDATA[Salt Lake City, UT]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/2927952-eric-brown]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-M-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-M-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.73</average_rating>
  <ratings_count>71</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>1</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Nov 13 19:47:00 -0800 2009</date_added>
  <date_updated>Fri Nov 13 19:49:39 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[95% fluff. 5% good material.  This was the most frustrating read I have ever experienced.  WAY too much fluff.  Having loved Emyth Revisted, this book was a huge disappointment.  Do not buy this book!  The whole book is written in a first person story format about Michael's apprentice, Sara.  I foun...<a href="http://www.goodreads.com/review/show/77711933">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/77711933]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/77711933]]></link>
</review>
      <review>
  <id>39671491</id>
    <user>
    <id>1653601</id>
    <name><![CDATA[Charlie]]></name>
    <location><![CDATA[The United States]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1653601-charlie]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-U-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-U-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
            <shelf name="currently-reading" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Dec 09 05:09:18 -0800 2008</date_added>
  <date_updated>Tue Dec 09 05:11:21 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a strange book. It's partly a New Age, know-your-deepest-self-to-realize-the-dreams-you-don't-even-know-you-have kind of book. That part centers on a woman and her pie company. The other part is a down-to-basics guide for building a small business the right way. The insights are invaluable, ...<a href="http://www.goodreads.com/review/show/39671491">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/39671491]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/39671491]]></link>
</review>
      <review>
  <id>51818367</id>
    <user>
    <id>2004056</id>
    <name><![CDATA[MsSmartiePants]]></name>
    <location><![CDATA[San Jose, CA]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/2004056-mssmartiepants-like-the-candy]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1254274380p3/2004056.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1254274380p2/2004056.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
            <shelf name="read-in-2008" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jun 15 00:00:00 -0700 2008</read_at>
  <date_added>Tue Apr 07 10:26:37 -0700 2009</date_added>
  <date_updated>Tue Apr 07 10:27:52 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[More information from Michael Gerber which is imperative to every business owner who wants and needs to be freed from the slavery of control.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/51818367]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/51818367]]></link>
</review>
      <review>
  <id>41219431</id>
    <user>
    <id>1842131</id>
    <name><![CDATA[Denis]]></name>
    <location><![CDATA[Menifee, CA]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1842131-denis]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1230592521p3/1842131.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1230592521p2/1842131.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Oct 01 00:00:00 -0700 2007</read_at>
  <date_added>Mon Dec 29 15:12:08 -0800 2008</date_added>
  <date_updated>Mon Dec 29 15:13:17 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Good follow-up to The E Myth Revisited for big fans. But, did not think it was a good book for a new read. ]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/41219431]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/41219431]]></link>
</review>
      <review>
  <id>81643290</id>
    <user>
    <id>243330</id>
    <name><![CDATA[Crystal]]></name>
    <location><![CDATA[The United States]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/243330-crystal]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-F-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-F-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Jul 01 00:00:00 -0700 2009</read_at>
  <date_added>Mon Dec 21 06:29:33 -0800 2009</date_added>
  <date_updated>Mon Dec 21 06:29:51 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[If you own a business, or are thinking of owning one, you MUST read this book]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/81643290]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/81643290]]></link>
</review>
      <review>
  <id>48391270</id>
    <user>
    <id>2077268</id>
    <name><![CDATA[Andrew]]></name>
    <location><![CDATA[Alpine, UT]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/2077268-andrew-james]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1235708823p3/2077268.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1235708823p2/2077268.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Mar 05 21:56:42 -0800 2009</date_added>
  <date_updated>Thu Mar 05 21:57:17 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Have it, just use it as a resource.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/48391270]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/48391270]]></link>
</review>
      <review>
  <id>55255162</id>
    <user>
    <id>2227055</id>
    <name><![CDATA[Moxmedia]]></name>
    <location><![CDATA[Chicago, IL]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/2227055-moxmedia]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-M-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-M-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu May 07 08:19:21 -0700 2009</date_added>
  <date_updated>Thu May 07 08:20:30 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[so far,]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/55255162]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/55255162]]></link>
</review>
      <review>
  <id>30009287</id>
    <user>
    <id>1418273</id>
    <name><![CDATA[Brandon]]></name>
    <location><![CDATA[Salt Lake City, UT]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1418273-brandon]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1218518729p3/1418273.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1218518729p2/1418273.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>1</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Aug 12 22:12:19 -0700 2008</date_added>
  <date_updated>Sat Apr 25 19:51:07 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I was really dissapointed in this book.  I think the author is more interested in talking about himself and his experiences than anything.  It had some helpful info on entrepreneurship, but there are much better books and resources for better understanding starting a business.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/30009287]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/30009287]]></link>
</review>
      <review>
  <id>21480550</id>
    <user>
    <id>727435</id>
    <name><![CDATA[Stacey]]></name>
    <location><![CDATA[Marina Del Rey, CA]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/727435-stacey-moore]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1199072516p3/727435.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1199072516p2/727435.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>2</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
            <shelf name="business" />
        <shelf name="entrepreneurship" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Feb 01 00:00:00 -0800 2007</read_at>
  <date_added>Fri May 02 15:10:55 -0700 2008</date_added>
  <date_updated>Fri May 02 15:14:11 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[A few nuggets buried in a bunch of useless drivel. If the book were edited to 100 pages from 464, you could learn what's important without wasting so much time.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/21480550]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/21480550]]></link>
</review>
      <review>
  <id>11842847</id>
    <user>
    <id>750811</id>
    <name><![CDATA[Michael]]></name>
    <location><![CDATA[Calgary Alberta, Canada]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/750811-michael]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-M-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-M-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Aug 01 00:00:00 -0700 2007</read_at>
  <date_added>Sun Jan 06 20:41:45 -0800 2008</date_added>
  <date_updated>Sun Jan 06 20:42:46 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Very good wisdom in this book, ahtough it could stand a weight-loss program of about 100 pages. Very worthwhile book. ]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/11842847]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/11842847]]></link>
</review>
      <review>
  <id>15775511</id>
    <user>
    <id>920685</id>
    <name><![CDATA[Brock]]></name>
    <location><![CDATA[South Jordan, UT]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/920685-brock]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-M-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-M-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Feb 19 05:55:02 -0800 2008</date_added>
  <date_updated>Tue Feb 19 05:55:14 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Some repeat from the first one.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/15775511]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/15775511]]></link>
</review>
      <review>
  <id>19286697</id>
    <user>
    <id>1046889</id>
    <name><![CDATA[Canew]]></name>
    <location><![CDATA[The United States]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1046889-canew]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-U-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-U-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
            <shelf name="currently-reading" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Apr 02 08:28:43 -0700 2008</date_added>
  <date_updated>Tue Apr 29 11:12:54 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[started...not finished-]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/19286697]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/19286697]]></link>
</review>
      <review>
  <id>21166571</id>
    <user>
    <id>1122910</id>
    <name><![CDATA[Penelope]]></name>
    <location><![CDATA[The United States]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1122910-penelope]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-F-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-F-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Apr 28 08:47:19 -0700 2008</date_added>
  <date_updated>Mon Apr 28 08:47:42 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[good info]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/21166571]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/21166571]]></link>
</review>
      <review>
  <id>81938618</id>
    <user>
    <id>1983542</id>
    <name><![CDATA[Catherine]]></name>
    <location><![CDATA[The United States]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1983542-catherine]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-F-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-F-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Dec 24 06:58:25 -0800 2009</date_added>
  <date_updated>Thu Dec 24 06:58:25 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/81938618]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/81938618]]></link>
</review>
      <review>
  <id>81430678</id>
    <user>
    <id>2516449</id>
    <name><![CDATA[Sameer]]></name>
    <location><![CDATA[The United States]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/2516449-sameer]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-M-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-M-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Dec 18 15:34:29 -0800 2009</date_added>
  <date_updated>Fri Dec 18 15:34:33 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/81430678]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/81430678]]></link>
</review>
      <review>
  <id>81142111</id>
    <user>
    <id>223922</id>
    <name><![CDATA[alexis]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/223922-alexis]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1185478965p3/223922.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1185478965p2/223922.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Dec 15 18:25:55 -0800 2009</date_added>
  <date_updated>Tue Dec 15 18:25:55 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/81142111]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/81142111]]></link>
</review>
      <review>
  <id>80254312</id>
    <user>
    <id>3020421</id>
    <name><![CDATA[Katie]]></name>
    <location><![CDATA[Pinellas Park, FL]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/3020421-katie-scott]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-F-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-F-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Dec 07 21:17:40 -0800 2009</date_added>
  <date_updated>Mon Dec 07 21:17:40 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/80254312]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/80254312]]></link>
</review>
      <review>
  <id>79785282</id>
    <user>
    <id>1301674</id>
    <name><![CDATA[Edward]]></name>
    <location><![CDATA[Tucson, AZ]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1301674-edward-fong]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1215324425p3/1301674.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1215324425p2/1301674.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Dec 03 13:06:48 -0800 2009</date_added>
  <date_updated>Thu Dec 03 13:06:48 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/79785282]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/79785282]]></link>
</review>
      <review>
  <id>77278320</id>
    <user>
    <id>2923655</id>
    <name><![CDATA[Monica]]></name>
    <location><![CDATA[Littleton, CO]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/2923655-monica]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-F-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-F-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
            <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Nov 09 20:08:11 -0800 2009</date_added>
  <date_updated>Mon Nov 09 20:08:11 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/77278320]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/77278320]]></link>
</review>
      <review>
  <id>76936720</id>
    <user>
    <id>845711</id>
    <name><![CDATA[Taylor]]></name>
    <location><![CDATA[Conroe, TX]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/845711-taylor]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-M-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-M-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">81942</id>
  <isbn>0060723238</isbn>
  <isbn13>9780060723231</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171010503m/81942.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171010503s/81942.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/81942.E_Myth_Mastery_The_Seven_Essential_Disciplines_for_Building_a_World_Class_Company</link>
  <average_rating>3.74</average_rating>
  <ratings_count>73</ratings_count>
  <description>
    <![CDATA[<p> The bestselling author of phenomenally successful and continually vital <em>The E-Myth Revisited</em> presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>. </p> <p> A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills: </p> &lt;ul&gt; &lt;li&gt;Leadership&lt;/li&gt; &lt;li&gt;Marketing&lt;/li&gt; &lt;li&gt;Money&lt;/li&gt; &lt;li&gt;Management&lt;/li&gt; &lt;li&gt;Lead Conversion&lt;/li&gt; &lt;li&gt;Lead Generation&lt;/li&gt; &lt;li&gt;Client Fulfilment&lt;/li&gt; &lt;/ul&gt; <p> Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise. </p> <p> This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing. </p> <p> Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! </p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
            <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Nov 06 12:24:40 -0800 2009</date_added>
  <date_updated>Fri Nov 06 12:24:40 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/76936720]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/76936720]]></link>
</review>
    </reviews>
  <popular_shelves>
          <shelf name="to-read" />
          <shelf name="currently-reading" />
          <shelf name="business" />
          <shelf name="how-to" />
          <shelf name="partially-read" />
          <shelf name="mariah-read" />
          <shelf name="audio" />
          <shelf name="entrepreneurship" />
          <shelf name="business-leadership" />
      </popular_shelves>
  <book_links>
    <book_link>
  <id>8</id>
  <name><![CDATA[WorldCat]]></name>
  <link>http://www.goodreads.com/book_link/follow/8?book_id=1706478</link>
</book_link>
  </book_links>
</book>
</GoodreadsResponse>