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Consumption Economics: The New Rules of Tech

3.86  ·  Rating Details  ·  176 Ratings  ·  11 Reviews
If you re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won t be felt in your company s product line. The true disruption will be to your business model. Future customers won t want to pay you high prices out of big CapEx budgets anymore. They will expect lower cloud prices paid from OpEx ...more
Unknown Binding, 241 pages
Published October 1st 2011 by Point B Inc
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Silvio Restrepo
Jun 29, 2013 Silvio Restrepo rated it really liked it  ·  review of another edition
Informative and intriguing perspective on the the impact of consumerization to the world of enterprise software sales and purchasing. Provided a new perspective; risks shift to the vendor, adoption and ROI are better measures for the customers for valuing software purchases. increased revenue requires an increased volume of micro-transactions .
Amund Frislie
Sep 24, 2015 Amund Frislie rated it really liked it  ·  review of another edition
Shelves: reference-book
Insightful and still relevant (written in 2011)
A bit repetitive

Key takeaways
1. The true power of Cloud: connecting tech and end-user in real time + ability to aggregate and analyze usage data
2. Simplicity is the new sophistication (unused features are not neutral, but negative)
3. The need to harmonize services across all departments, make everyone responsible for driving consumption, and potentially establish a new services organization responsible for driving product improvements, self-support
Craig Dube
May 26, 2013 Craig Dube rated it really liked it  ·  review of another edition
Shelves: business, non-fiction
Good book to describe the mind shift involved with the cloud and the resulting economics. Very relevant for high tech industry today and I believe it highlighted a number of challenges to the traditional software companies (including the one I work for). I found the first half the most interesting and relevant but felt it dragged for a bit while describing the change required for Service organizations. Still a very good read for those in the industry.
Mar 02, 2014 Bryan rated it it was amazing  ·  review of another edition
The only business book I have read that was fascinating end to end and didn't feel like somebody took a pamphlet and turned it into a book by repeating themselves over and over. Plus, it was reading about my industry (technology) by somebody who knows my industry intimately. Awesome book. Highly recommend reading if you are in tech.
Luis Francisco Rebosa
A little redundant

The book is good but a little redundant. I think it could be shorter and still deal with the topic, which is actually a great one. I totally agree with the author's point that consumption is the current most relevant subject for technology companies.
Jul 05, 2013 Pete rated it really liked it  ·  review of another edition
The book discusses the shift away from up front up-front to consumption based billing. Worth reading - it covers the changes occurring in how companies buy technology and services and how this will impact technology companies selling processes.
Leslie Menegaz
A great reminder on how history repeats itself with new trends to support the evolution of business. Interesting read for someone just moving into cloud-based work on why business is going there.
Nicole Welch
Jan 31, 2015 Nicole Welch rated it really liked it  ·  review of another edition
Good overview

Good read for techies. overview of the cloud, why we are moving that way, and the impact on IT organizations.
Aug 09, 2012 Nicholas rated it it was amazing  ·  review of another edition
I found this most interesting because it covered the real, "why," behind cloud computing...from a buyer's perspective.
Sep 27, 2013 Michael rated it really liked it  ·  review of another edition
Very good book explaining why the economics of the cloud will forever change IT.
Sep 07, 2015 Leona rated it really liked it  ·  review of another edition
Shelves: business
A little dated, but well worth the investment of time.
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