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Consumption Economics: The New Rules of Tech
If you re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won t be felt in your company s product line. The true disruption will be to your business model. Future customers won t want to pay you high prices out of big CapEx budgets anymore. They will expect lower cloud prices paid from OpEx ...more
Unknown Binding, 241 pages
Published October 1st 2011 by Point B Inc
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Informative and intriguing perspective on the the impact of consumerization to the world of enterprise software sales and purchasing. Provided a new perspective; risks shift to the vendor, adoption and ROI are better measures for the customers for valuing software purchases. increased revenue requires an increased volume of micro-transactions .
May 26, 2013 Craig Dube rated it 4 of 5 stars · review of another edition
Good book to describe the mind shift involved with the cloud and the resulting economics. Very relevant for high tech industry today and I believe it highlighted a number of challenges to the traditional software companies (including the one I work for). I found the first half the most interesting and relevant but felt it dragged for a bit while describing the change required for Service organizations. Still a very good read for those in the industry.
The only business book I have read that was fascinating end to end and didn't feel like somebody took a pamphlet and turned it into a book by repeating themselves over and over. Plus, it was reading about my industry (technology) by somebody who knows my industry intimately. Awesome book. Highly recommend reading if you are in tech.
The book discusses the shift away from up front up-front to consumption based billing. Worth reading - it covers the changes occurring in how companies buy technology and services and how this will impact technology companies selling processes.