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FT Essential Guide to Writing a Business Plan: How to Win Backing to Start Up or Grow Your Business

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3.87  ·  Rating Details  ·  23 Ratings  ·  3 Reviews

Whether you seek financial backing or board consent, this book will give you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing business plan with your backer's needs in mind. Follow its gu
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ebook, 248 pages
Published September 7th 2012 by Financial Times/ Prentice Hall (first published January 1st 2011)
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Vaughan Evans
Oct 15, 2015 Vaughan Evans rated it it was amazing  ·  (Review from the author)  ·  review of another edition
‘Vaughan Evans provides a thorough yet practical guide to writing a business plan. I particularly like his emphasis on market demand and competitive analysis because often we entrepreneurs tend to go with our gut feel rather than proper analysis. Miscalculate these two critical areas and you will probably enter the wrong business. I have been there before and no matter how good your team or execution is, it will be an uphill battle to convince investors if those two areas aren’t compelling. Evan ...more
Lyn
May 02, 2015 Lyn rated it it was amazing  ·  review of another edition
For anyone desiring to be and entrepreneur, start with a business plan. This is a very good book. Preparation is key. If you don't plan, you plan to fail.
Martin
Jan 11, 2013 Martin rated it it was ok  ·  review of another edition
I wanted this to help me write a business plan for my company. It didn't. I found it hard going mainly because it wasn't really relevant to my line of work as a graphic/web designer but more for manufacturing businesses.
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VAUGHAN EVANS is an independent strategy consultant and has specialised in strategy and business planning for corporate clients and strategic due diligence for private equity over four decades. He is also a prolific writer and dynamic speaker - see www.vaughanevansandpartners.com for further info.

He is the author of the best-selling THE FT ESSENTIAL GUIDE TO WRITING A BUSINESS PLAN: HOW TO WIN BAC
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