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Market Based Management: Strategies For Growing Customer Value And Profitability
Using an applied approach that focuses on marketorientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth. *Integrated coverage of the Internet *Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence *Expanded ...more
Published November 2nd 1999 by Prentice Hall
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