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Integrated Branding
* Branding has become a central topic in business development and management training
Paperback, 299 pages
Published
August 28th 2002
by Kogan Page
(first published October 30th 1999)
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A must-read for a brand managers or members of the corporate world alike. It offers comprhensive tools for any org. seeking differentiation in an increasingly complicated marketplace.
I read this book for a project at work. It is a step by step how-to guide on how to create brand and communicate it to employees at every level. Highly recommended if you want or need this type of info.
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