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Sonic Branding: An Introduction
Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the br...more
Hardcover, 256 pages
Published
January 3rd 2004
by Palgrave Macmillan
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