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Speaking Out: The Reagan Presidency from Inside the White House
To be press secretary for the American President is to be uniquely in the know about all that happens in the most important office on Earth, the White House. For six years -- longer than any of his predecessors save for Jim Haggerty, Eisenhower's secretary -- Larry Speakes occupied this hot seat for President Ronald Reagan. Now, in his aptly titled account, Speakes recount ...more
Hardcover, 322 pages
Published May 1988 by Charles Scribner's Sons
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May 07, 2010 Melanie rated it 4 of 5 stars
Interesting look into the inside of the Regan White House from the spokesman's viewpoint. Great book for public relations/affairs people wanting an look at how media relations really works and the responsibilities of the press secretary/spokesperson/etc. 1) Always tell the press the truth, 2) Be as transparent as you can be, 3) Don't put your reputation on the line if your source won't go on the record (have the facts to back it up!), 4) Never make up a quote and attribute it to someone else, 5) ...more