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Can We Do That!
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time explaining why some work and others don t. This is a funny, insightful guide to winning the PR game."
ebook, 211 pages
Published August 14th 2008 by John Wiley & Sons
(first published January 1st 2007)
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