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The McDonaldization of Society: An Investigation Into the Changing Character of Contemporary Social Life

3.75 of 5 stars 3.75  ·  rating details  ·  1,171 ratings  ·  78 reviews
The fast-food business, most notably Mcdonal ds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of Mcdonalds, the author draws on the theories of Weber to produce a social critique. '
Paperback, 265 pages
Published January 1st 1996 by Pine Forge Press (first published September 1st 1995)
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(showing 1-30 of 2,325)
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Anoud
incompleted :S

Well, the main idea of the book is to show the effects of fast-food chains on society. Given an extremely famous example which is MacDonald, the author explains how such a fast-food chain could influence people's values, perceptions, behaviors and lifestyles. Other examples are mentioned also in the book like IKEA and Starbucks ( Starbuckzation !)and how they changed and affected society's lifestyle to a remarkable extent, especially if you were talking about Arabian or Asian count
...more
Pterodactyl
This was sitting in a pile of books slated for a garage sale. I picked it up for something to browse for a short time and couldn't put it down. At this point, everyone should already know that McDonalds is unhealthy... that's not what this book is about. It's about how the processes behind the McDonalds formula (rationalization, efficiency, consistency, really the same stuff of Henry Ford's assembly line) has seeped into all aspects of American society (and is seeping into global society), and h ...more
Alan Valdez
I borrowed this book from the library. I liked it, but I do not think I will get my own copy. It is a sobering discussion on the "irrationality of Rationality" and how the pursuit of efficiency, calculability and predictability can be impoverishing, dehumanizing and de-enchanting. Is some ways, it seems to be a re-statement and update of Weber's "Economy and Society", exploring the consequences of formal rationality in the 21st century. However, Ritzer is rather repetitive in this book, his argu ...more
Anna
This guy is crazy. C-section is not ''McDonaldization of birth", for fuck's sake.
Achmad Soefandi
Masyarakat sudah ter-mcdonaldisasi itulah gambaran George Ritzer dalam buku ini. Dalam buku ini Ritzer melihat masyarakat modern dengan bentuk masyarakat yang rasional, efisien, kalkulabilitas dan lebih menekankan kuantitas daripada kualitas, begitulah ciri ciri masyarakat yang sudah ter-mcdonaldisasi. Mcdonaldisasi memang berasal dari nama salah satu pelopor restoran fastfood mcdonald, yang didirikan oleh Mac dan Dick yang akhirnya dibeli oleh Ray crock. Dalam sistem kerja restoran fastfood mcd ...more
Mike
There were a couple good ideas but mostly I found this book obnoxious. Not, wrong per say, just way too ivory tower. I skipped a lot of the middle chapters because they covered fairly simple concepts wrapped up in pages of academic non-speak.
Jonathan-David Jackson
I'm pretty sure Goodreads represents the rationalization of book reviews and is putting mom-and-pop book review sites out of business. I can't help using them for recording and rating the books I've read, though. I'm sorry mom (and pop).
Chelsea Jennings
Excellent. Astutely describes the oppressive forces acting in society, outlining the major elements and factors of the modern human condition.
Amy
An excellent critique of current society and how it operates as well as solutions to the problems it has created.
Shafiq Razak Rajan
Ritzer challenges us to see that the McDonaldization, or the rationalization, of society as being detrimental for us to fulfill our true human potential. Everything that composed as society, from the education system, medicine, politics - all of them tend to emulate the fast-food chains model of increasing efficiency, decreasing human interference, to gain the maximum amount of profit possible.

This book is relatively readable compared to other Sociology books that I've read. I like how the auth
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King
I read this because of a cute classmate of mine. But unfortunately, I found this book largely to be a waste of time. Ritzer defines "McDonaldization as: the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of the American society as well as the rest of the world." He then identifies 4 "dimensions" of the McDonaldization process, 1. Predictability 2. Efficiency 3. Calculability 4. Control. I really don't need to explain further what he means ...more
Charles
The gist of the book is about the dangers of MacDonalization, which is the approach taken by most fast food restaurants and increasingly more and more other types of businesses in the USA and other countries. MacDonaldization is driven by an increased search for efficiency and uniformity, which tends to maximize profits and maximize the number of customers that can be served.

However, the increased efficiency usually plays into the hands of the corporations and not into the hands of the consumers
...more
Robert
I though that this book would be more focused on McDonalds but as it turns out it is more about the trends that are so well encapsulated in the business that most people will be familiar with, McDonalds.

In many ways the book focuses on the more negative impacts of the modern culture of 'fast food'. This is not to say that the issues are not relevant or valid, however the growth of such modern businesses doesn't happen without their ability to successfully satisfy a need.

In many ways the book por
...more
Phil
A great perspective on the run way corporate take over of American society and its spread across the globe.
While the system appears rational, the end results are irrational. War, poverty, inequality, dehumanization of the individual, authoritarianism, and the regimentation and conditioning of people into obedient cogs in the neo-liberal capitalist system.
The sub title should be: the death of individualism and the assimilation into corporate collectivism.
Steve
The first half describes the downsides of McDonaldisation, including the roots of factory-type standardisation and its potentially degrading effects. There is good material to reflect on here.

However the 2nd half turns to a pseudo- scientific attempt at sociology , the pact of globalisation etc, that stretches credulity.
Finally, as the book is 10 years old, in some aspects, it's rather dated.

So a mix. Read chapters 1-7 for sure.
Bob Beemsterboer
The term, “McDonaldization,” was coined by the University of Maryland professor of sociology, George Ritzer. McDonaldization refers to the process of how the principles of the fast food industry are rapidly dominating the rest of society. These principles include efficiency, calculability, uniformity, and control through automation, which are becoming more and more evident in our everyday lives. Ritzer claims McDonaldization is quickly taking the human element out of all interaction, since every ...more
Albara Alkheliwi
its great book whatever your perspective about the author opinions...George Ritzer discuss the mcdonaldization as a phenomena in contemporary society and build whole theorietical and practical world assert these phenomenona.
When you start to read the book you think its major concern to show how mcdonalds overtake our life but when you proceed reading you will be stunned by fabulous dissecting of mcdonalds phenomena to its attributes and deriving solid facts thats explain turning to ( rationalize
...more
harri pratama
McDonald bukan cuma restoran cepat saji, tapi lebih jauh dari itu, ia merupakan sebuah sistem yang berperan besar dalam mengubah dunia. McDonald, bisa dikatakan, menjadi tonggak yag mengokohkan sistem kapitalisme di bumi ini.

melalui buku ini George Ritzer, berdasarkan analisanya, ada empat faktor yang pemikat yang bersarang dalam sistem ini, hingga membuatnya begitu populer. yaitu, Efisiensi, Daya Hitung, Daya Prediksi,dan Kontrol.

saking tingginya reputasi sistem ini dalam mengeruk laba, maka ba
...more
Robert Voogdgeert
Hoewel bij vlagen grofmazig en suggestief met niet altijd even veel oog voor detail (van uitwerking), is het een een zeer prikkelende beschrijving van de principes die in het hart van McDonalds liggen en de wijze waarop de hele samenleving wordt gebureaucratiseerd.

In studie die in belangrijke mate is gebaseerd op Webers ideeën van rationalisering en de zg. iron cage. De vier essentiele kenmerken:

efficiency
predictability
quantification (calculability)
control by means of non-human technology

Vanuit
...more
Stefan
O lectură obligatorie pentru fiecare om care trăieşte în societate. Dacă eşti în munţi, n-ai nevoie, dar dacă ai un card în portofel şi-un telefon în buzunar, eşti obligat să citeşti asta.

Apud Ian Mitroff: "Cu cîţiva ani în urmã, reţeaua fast-food McDonald’s a venit cu lozinca „Facem totul pentru dumneavoastrã“. În realitate, în restaurantul McDonald’s noi facem totul pentru ei. Stãm la coadã, ducem mîncarea la masã, îndepãrtãm resturile, stivuim tãvile. Cum preţul mîinii de lucru creşte şi teh
...more
Berchele
Feb 21, 2009 Berchele rated it 4 of 5 stars  ·  review of another edition
Recommends it for: Everyone
After reading this book, you will rethink every subtle way big businesses controls its employees and consumer. From the robotic scripted encounters you will have with the employees at McDonald's to the self-service drink dispensers some restaurants provide (do you get a discount for serving yourself?). Let's not forget the self-checkout some supermarkets have implemented--this is a prime example of the Mcdonaldization of Society.

Efficiency, Calculability, Predictability, Control is how Ritzer d
...more
Mickey
Finally finished reading this book. The premise is interesting enough: post-modernism, capitalism, rationalization, and how all of this form the psychological landscape of our society today. The first half of the book is very repetitive and slow-going; thankfully, the second have is provocative and faster. The author even offers a list of ways to resist "McDonaldization" as an individual! Recommended to anyon who wants to kill time in an intelligent fashion. Viva la revolucion. (Soci/urban studi ...more
Suz
I re read this book after having read it for an intro sociology course in college. The concept of McDonaldizing society has stuck with me from the first time reading it and I've viewed various situations I've been in with this novel in mind. It is especially applicable to my current field of education and very thought provoking. Definitely recommend it for anyone looking to expand their their understanding on how processes in education or the work force have come to resemble those of a fast food ...more
Hakan İlker
Okuduğum ilk inceleme kitabı sanırım. İnsan okuduğu her cümlede ''Bu kadar büyük bir şey miydi ya bu'' diyor. McDonalds adı altında tüm McDonalds gibi akıllaştırılmış kurumları hedef alıyor aslında. Yazarın tabiriyle kadife kafesimden kurtulup fast food yemeyi azaltmaya çalışacağım. Ama dediğim gibi bu iş sadece fast food olayı değil. Akıllaştırılmış birçok şey de var içinde. Hayatımızın içine bu kadar girmişken kaçmak her ne kadar zor olsa da bunu yapmak gerek. Okunması gereken bir kitap.
Veronika
Jul 01, 2008 Veronika rated it 5 of 5 stars  ·  review of another edition
Recommends it for: EVERYONE
Please embrace individualism and individually-owned businesses!!

"Remember always that you have not only the right to be an individual -- you have an obligation to be one. You cannot make any useful contribution in life unless you do." Eleanor Roosevelt

The author's theoretical arguments are easy to follow and work wonders at opening eyes to the ramifications of extreme consumerism and mass-produced "culture" on our societies and selves.
Allyson Stallman
One of my favorites, if not favorite, books from my University Days. I still refer to my 1999 copy of the book when making social arguments with friends. It's amazing how little people know that their eating and shopping experiences (for just two examples) are tailored to get them in and out quickly and having spent as much money as possible. You think you have free will? Read this book and think again.
Finola Wennekes
I read this during my Masters in Management back in 2004 as an introduction to commercialism and standardised business practices. It raised my awareness, opened my eyes and made me want to support independent retailers, organisations and lifestyles. Written in a non-flowery and direct manner, it is accessible and in parts, shocking. Would like to read again.
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