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The Secret Language of Influence: Master the One Skill Every Sales Pro Needs
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The Secret Language of Influence: Master the One Skill Every Sales Pro Needs

4.27  ·  Rating Details ·  15 Ratings  ·  2 Reviews
Want to make the sale? You need to learn to speak their language.
ebook, 209 pages
Published May 14th 2014 by AMACOM/American Management Association (first published April 11th 2012)
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Daniel Taylor
Jun 30, 2012 Daniel Taylor rated it really liked it  ·  review of another edition
Shelves: reference, business, sales
Success in sales is the result of being a master of communication as you help prospects buy.

This book teaches how to identify the way prospects buy based on how they answer specific questions. Strategic listening defines whether you will fail or succeed.

As someone moving into a new sales role for a magazine, I plan to refer back to this book as I start making my sales calls and modifying what I do based on the book's suggestions. In other words, it provides a framework for me to evaluate my perf
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DAN SEIDMAN is a globally recognized speaker, consultant, and trainer on selling and influence. He is the author of Sales Autopsy, and his regular columns reach more than 2 million readers monthly online and in print.
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