Sign in with Facebook
Loading...
The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business
by
Richard Maxwell,
Robert Dickman (Goodreads Author)
"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner.
According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride,...more
According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride,...more
Hardcover, 256 pages
Published
August 14th 2007
by HarperBusiness
Friend Reviews
To see what your friends thought of this book,
please sign up.
This book is not yet featured on Listopia.
Add this book to your favorite list »
Community Reviews
(showing
1-30
of
103)
I'm not gonna lie: One of the major turn off points for me was the crazy gender biased language used by the authors. At this point, sadly, I'm pretty accustomed to "he"-heavy writing, but for some reason, this book seemed to take it over the top. Perhaps it was because nearly every story was about some dude, and nearly every pronoun was male, but whatever; it left a bad taste in my mouth.
That aside, this is pretty basic information about storytelling, and I found Robert McKee's take on the subj...more
That aside, this is pretty basic information about storytelling, and I found Robert McKee's take on the subj...more
This is a concise and thoughtful introduction to communicating through storytelling. I found their framework and supporting examples - ok, stories - instructive. The authors also shared a lot of interesting insights. For example, memories are much more likely to be created when there is stress or other high emotion. There is biological evidence for this effect and we can use it to our advantage. They summarize stories as "facts wrapped in emotions" and successfully demonstrate the effectiveness...more
Starts off a bit slow but all in all a very interesting read. Particularly important material for anyone in business.
I'm not really done with this book yet... but I want it off my shelf. It's got some interesting principles and has opened my eyes to the idea that storytelling is an integral part of advertising, pitching, marketing, etc. I do now see that in almost everything I do. However, the book has a pretty blatant gender bias. I'm a few chapters in and, in the many, many instances where CEOs (both real and theoretical) are referred to with pronouns, not once has the pronoun been feminine. Any interest I h...more
Was interested in storytelling. Good start and some helpful suggestions. But it was missing something.
another good book with a lot of interesting and sometimes inspiring anecdotes, but not a lot of guidance as far as practical application of its ideas.
an engaging read about hijacking storytelling to sell stuff.
Read first Dec 30 2007
2nd Jan 7 2008
2nd Jan 7 2008
May 20, 2013
Víctor
is currently reading it
May 05, 2013
Erika Urrutia
marked it as to-read
Apr 17, 2013
Derrick
added it
Apr 03, 2013
Valerie Doersen
marked it as to-read
Feb 22, 2013
Justin
is currently reading it
Feb 11, 2013
Loretta Alvarado
marked it as to-read
Nov 20, 2012
Mike
added it
Nov 12, 2012
Gloria Ma
marked it as to-read
Oct 28, 2012
Sara
marked it as wishlist-c
Sep 13, 2012
Carol
added it
There are no discussion topics on this book yet.
Be the first to start one »
