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The Social Customer: How Brands Can Use Social Crm to Acquire, Monetize, and Retain Fans, Friends, and Followers
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The Social Customer: How Brands Can Use Social Crm to Acquire, Monetize, and Retain Fans, Friends, and Followers

3.34  ·  Rating Details  ·  29 Ratings  ·  3 Reviews
"The social customer is your NEW customer. And if you don't recognize it, they will be someone else's new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don't just buy this book: invest in the content. Actually, invest time to implement the content."
--JEFFREY GITOMER, author of "The Little Red Book of Se
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ebook, 272 pages
Published September 9th 2011 by McGraw-Hill Education (first published July 15th 2011)
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Meera Sapra
Apr 29, 2012 Meera Sapra rated it it was amazing  ·  review of another edition
How and why brands need to evolve into social objects to engage with the social customer. I just finished reading this book and want to go back to reading it again!
Melissa
Jul 23, 2012 Melissa rated it it was ok  ·  review of another edition
Shelves: biz-money-econ
There are a great deal of business books targeted to larger companies, and as a solopreneur, I often do my best to adapt the information to my small business, which is what I attempted to do with this book. There are a handful of solid principles that seemed straightforward enough to transfer to my situation, but as the book progressed, there was increasingly more information on aligning one's team with the business' social CRM goals, and a good number of the strategies rested on implementing ex ...more
Effendy Yahaya
Sep 28, 2015 Effendy Yahaya rated it it was amazing  ·  review of another edition
When I picks up this book during book far, I was learnt to read the abstract in full attention. It's outstanding book with great detail and brief explanation on the segregation between SCM, CRM, social media from its basic, guideline, methodology, approach, and strategy.

Very good book and its refer to a very good source as well.
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