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Why Humans Like Junk Food: The Inside Story on Why You Like Your Favorite Foods, the Cuisine Secrets of Top Chefs, and How to Improve Your Own Co
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Why Humans Like Junk Food: The Inside Story on Why You Like Your Favorite Foods, the Cuisine Secrets of Top Chefs, and How to Improve Your Own Co

really liked it 4.0  ·  Rating Details ·  9 Ratings  ·  3 Reviews
Our major drive to eat centers around pleasure. But without understanding the nature of food pleasure and perception, we can't make useful modifications to food. "Why Humans Like Junk Food: Edible Pleasure Explained"explores, for the first time, the physiological basis for "food pleasure" and why these cravings occur.

Author Steven Witherly chronicles how chefs and food sci
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Paperback, 312 pages
Published June 11th 2007 by iUniverse
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Joan
Jul 23, 2015 Joan rated it it was amazing
Why do so many of us have the misconception that healthy stuff has to taste terrible while junk food typically seems to taste so totally awesome? Just like most everything else, the answer is buried inside our incredible brains.

I first discovered this book in a fascinating HuffPost article on why we crave junk food. The article refers to, among other things, a concept called "vanishing caloric density", or the rapid meltdown of food that gives your brain the impression that it’s still hungry, ev
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Heather
Jul 24, 2016 Heather rated it really liked it
Shelves: ill
Dated, but still interesting.
Johan
Jul 14, 2015 Johan rated it it was amazing
Shelves: non-fiction
really good overview of food chemistry in easy approachable writings
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