Goodreads helps you keep track of books you want to read.
Start by marking “Social Marketing to Protect the Environment: What Works” as Want to Read:
Social Marketing to Protect the Environment: What Works
Enlarge cover
Rate this book
Clear rating
Open Preview

Social Marketing to Protect the Environment: What Works

3.83  ·  Rating Details  ·  6 Ratings  ·  1 Review
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australi ...more
ebook, 256 pages
Published May 1st 2011 by Sage Publications, Inc
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Social Marketing to Protect the Environment, please sign up.

Be the first to ask a question about Social Marketing to Protect the Environment

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 31)
filter  |  sort: default (?)  |  Rating Details
Wordwizard
Interesting. Good case studies.

From my report to my professor:

This book is longer than Fostering Sustainable Behavior, mostly because it focuses on case studies. While Fostering Sustainable Behavior was structured around the five steps of a community-based social marketing plan (identifying behaviors, identifying barriers and benefits, a chapter on each of the strategies to combat barriers and stress benefits, pilot testing, and evaluation), this goes over them pretty quickly in the first chapt
...more
Rachel Lowry
Rachel Lowry rated it really liked it
Jun 20, 2016
Nguyên Đặng
Nguyên Đặng marked it as to-read
May 31, 2016
Linda
Linda marked it as to-read
Feb 23, 2016
Gabby
Gabby added it
Feb 14, 2016
John
John rated it really liked it
Feb 02, 2016
Vimala Jeevanandam
Vimala Jeevanandam marked it as to-read
Jan 05, 2016
Derek Leung
Derek Leung rated it it was amazing
Jul 07, 2015
Sori
Sori marked it as to-read
Jul 05, 2015
Chris
Chris added it
May 06, 2015
Lisa
Lisa marked it as to-read
Feb 10, 2015
Eli
Eli marked it as to-read
Jan 13, 2015
Etienne L-dion
Etienne L-dion marked it as to-read
Oct 04, 2014
Illinois
Illinois marked it as to-read
Sep 25, 2014
Kirstin Hervin
Kirstin Hervin marked it as to-read
Aug 21, 2014
Xudu
Xudu added it
Mar 02, 2014
Sophiak
Sophiak marked it as to-read
Jan 04, 2014
Christy Cerrone
Christy Cerrone marked it as to-read
Sep 06, 2013
Dena S.
Dena S. marked it as to-read
Aug 10, 2013
Lila
Lila marked it as to-read
Jun 19, 2013
Nzinga
Nzinga marked it as to-read
May 15, 2013
**S a b i n e l**
**S a b i n e l** marked it as to-read
Apr 30, 2013
Chelsea
Chelsea marked it as to-read
Feb 03, 2013
Stiafen Loringett
Stiafen Loringett marked it as to-read
Jun 30, 2012
Preston Glidden
Preston Glidden marked it as to-read
Apr 02, 2012
Sarah Clement
Sarah Clement rated it liked it
Jan 13, 2012
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »

Share This Book