false http://photo.goodreads.com/books/1186451506m/1656792.jpg 1656792 1 Praise for Marketing to the Social Web<br> <br> "Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."<br> -Mark Fuller, Chairman, Monitor Group<br> <br> "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril."<br> -George F. Colony, CEO, Forrester Research, Inc.<br> <br> "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."<br> -David Kenny, Chairman and Chief Executive Officer, Digitas Inc.<br> <br> "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."<br> -Jeff Taylor, CEO, Eons and Founder of Monster.com<br> <br> "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas."<br> -Steve Harris, Vice President, Global Communications, General Motors Corporation<br> <br> "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."<br> -Nicholas Negroponte, Chairman, One Laptop per Child 1651466 22 6 2007 Marketing to the Social Web: How Digital Customer Communities Build Your Business total:23|5:6|4:4|3:8|2:3|1:2| 23 78 55 9 1 0 true false Tue Nov 04 00:00:00 -0800 2008 Tue Nov 04 10:44:41 -0800 2008 Tue Nov 04 10:53:52 -0800 2008 more...]]> 3 0 false false Fri May 02 00:00:00 -0700 2008 Sat May 03 18:59:13 -0700 2008 Sat May 03 19:16:46 -0700 2008
Weber pushes the idea of promoting your site, and then ...more...]]> 4 0 false false Mon Dec 01 00:00:00 -0800 2008 Fri Jun 12 06:07:04 -0700 2009 Fri Jun 12 06:07:38 -0700 2009 0 0 false false Thu Jan 22 13:34:59 -0800 2009 Thu Jan 22 13:34:59 -0800 2009 0 0 false false Mon Mar 24 00:00:00 -0700 2008 Tue Mar 25 09:52:47 -0700 2008 Tue Mar 25 09:55:44 -0700 2008
The overwhelming sense that it will get increasingly more difficult to gain the att...more...]]> 5 0 false false Thu Nov 01 00:00:00 -0700 2007 Mon Oct 22 16:26:03 -0700 2007 Thu Nov 15 22:55:22 -0800 2007 more...]]> 1 0 false false Sun Feb 01 00:00:00 -0800 2009 Wed Apr 29 18:41:36 -0700 2009 Fri Jun 12 13:02:11 -0700 2009 0 0 false false Fri Sep 05 09:52:05 -0700 2008 Fri Sep 05 09:52:26 -0700 2008 5 0 false false Tue Jan 01 00:00:00 -0800 2008 Tue Feb 26 01:20:01 -0800 2008 Tue Feb 26 01:22:31 -0800 2008 0 0 false false Thu Aug 20 09:45:07 -0700 2009 Thu Aug 20 09:45:07 -0700 2009 4 0 false false Thu Jul 02 02:49:36 -0700 2009 Thu Jul 02 02:49:36 -0700 2009 0 0 false false Mon Jun 22 22:03:39 -0700 2009 Mon Jun 22 22:03:39 -0700 2009 0 0 false false Mon Jun 15 21:02:00 -0700 2009 Mon Jun 15 21:02:00 -0700 2009 3 0 false false Sat Jun 06 17:49:46 -0700 2009 Sat Jun 06 17:49:46 -0700 2009 0 0 false false Fri May 22 04:12:43 -0700 2009 Fri May 22 04:12:43 -0700 2009 0 0 false false Tue May 05 20:56:28 -0700 2009 Tue May 05 20:56:29 -0700 2009 0 0 false false Sat May 02 20:17:27 -0700 2009 Sat May 02 20:17:27 -0700 2009 0 0 false false Tue Apr 07 03:22:31 -0700 2009 Tue Apr 07 03:22:39 -0700 2009 0 0 false false Tue Mar 31 03:19:23 -0700 2009 Tue Mar 31 03:19:23 -0700 2009 4 0 false false Fri May 01 15:34:57 -0700 2009 Mon Mar 30 15:28:35 -0700 2009 Fri May 01 15:34:57 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=1656792