Marketing to the Social Web: How Digital Customer Communities Build Your Business
by Larry Weber
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Read in November, 2008
I saw this book on a client's shelf and thought, "Oh, goodie! One I haven't read!" I promptly ordered a copy, dove in... and was underwhelmed with a big side of "meh." I understand that social media changes daily, and hardcover published books can't keep up, bit this copyright 2007 book seemed out of the loop.
It's not that the advice is bad per se; Larry Weber does seem to say the right things (Wal-Mart Across America ampaign was bad), but he uses the word "control&q...more
It's not that the advice is bad per se; Larry Weber does seem to say the right things (Wal-Mart Across America ampaign was bad), but he uses the word "control&q...more
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Read in May, 2008
A light introduction to social marketing for the beginner complete with a definition for a blog. While this may not be a cut and paste job, there doesn't seem to have been much first hand research apart from running google searches.
Weber pushes the idea of promoting your site, and then talks about how My Space never had to advertise. It would have been good to know exactly how they did get their first member and if they did anything at all to get a second member or just sat back and waited...more
Weber pushes the idea of promoting your site, and then talks about how My Space never had to advertise. It would have been good to know exactly how they did get their first member and if they did anything at all to get a second member or just sat back and waited...more
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Read in March, 2008
Though I read more of this than I expected, there weren't a lot of examples of what the "little guys" can do. Most examples were of large corporate businesses. The two things I got from this book:
The overwhelming sense that it will get increasingly more difficult to gain the attention of an audience on the web, especially as a small company.
The phrase "WORD OF MOUSE." What a great phrase to depict current trends!
The overwhelming sense that it will get increasingly more difficult to gain the attention of an audience on the web, especially as a small company.
The phrase "WORD OF MOUSE." What a great phrase to depict current trends!
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Read in November, 2007
Very good book on how the Web has changed marketing tactics. "The web is not a channel" it boldly proclaims in its first chapter. It caught my eye for sure. The book talks about thought leadership, blogging, and how consumers have the control to influence others--no more fake ads or stupid gimmicks. People build communities and these communities can make or break a company.
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Just trying to keep my marketing mind sharp, as the landscape changes...
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Read in January, 2008
recommended to bogdan by:
p00pstarrecommends it for: p00pstar
real marketing stuff
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