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Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion

3.56  ·  Rating Details ·  18 Ratings  ·  2 Reviews
Buy it, borrow it, steal it, but get your hands on it! If you follow Danny's advice on how to sell tickets, you won't have an unsold seat in the house all season long!"--Ralph Black, "American Symphony League
ebook, 300 pages
Published August 1st 1981 by Theatre Communications Group (first published 1977)
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May 28, 2008 Devon rated it liked it  ·  review of another edition
As a historical reference this book is excellent. Also if you don't know anything about subscriptions in non-profit arts organizations then it's also useful (to a point, Danny Newman gets very wordy and could have probably cut this book in half). However because it was written back in the 80s much of what it says is irrelevant to current marketing in the arts.
Matthew Hodge
I didn't realise until after I'd bought it that this book was written in 1977 (and then revised in the early 80s). It's important to remember that because, in this book, Danny Newman is an ardent evangelist for the idea of subscriptions in the arts (an idea now which is almost taken for granted in the arts world today).

As such, the book comes across as rather quaint. Back then, the idea of getting people to come to all your shows was seen as radical. Today, it's old hat. More importantly, we no
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