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Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing
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Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing

3.79 of 5 stars 3.79  ·  rating details  ·  19 ratings  ·  2 reviews
Web and Interactive designers can harness the array of Web 2.0 media technologies to fulfill the needs of their marketing clients.
ebook, 336 pages
Published April 1st 2013 by Focal Press (first published May 1st 2010)
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Kay Davis
This book is useful for its discussion of syndication, analytics, keyword, and design strategies; social media optimization; and search engine optimization.

The buzz words in this book are monetization, user experience, content, conversion, rich media, and video.
Liz
This book is a good overview of all things digital marketing. There is a lot of good case studies and references, but I wish the book had more on best practices for measuring/reporting on engagement.
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