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It's Just Shopping
It's Just Shopping is a critical history lesson and an essential how-to for merchants, marketers, technologists and educators interested in successful online selling. It provides an insider look at shopping online via 7 straightforward modules that delve into today's multi-channel world.
In 10 years time B2C Internet sales have grown from 0 to $33 billion. This is the firs
Paperback, 350 pages
Published July 1st 2002 by Direct Marketing Association
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