Marketing in the Age of Google, Revised and Updated: Your Online Strategy Is Your Business Strategy
Enlarge cover
Rate this book
Clear rating

Marketing in the Age of Google, Revised and Updated: Your Online Strategy Is Your Business Strategy

3.84 of 5 stars 3.84  ·  rating details  ·  162 ratings  ·  20 reviews
Search has changed everything. Has your business harnessed its full potential?A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and m...more
ebook, 256 pages
Published March 20th 2012 by John Wiley & Sons (first published April 15th 2010)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

Be the first to ask a question about Marketing in the Age of Google, Revised and Updated

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 472)
filter  |  sort: default (?)  |  rating details
Explains from a marketing perspective how to develop a successful search engine strategy. Increasing qualified traffic, better understanding customers, and engaging customer relationships from search engines. Evolving marketing strategies.
Todd Nemet
Mar 01, 2010 Todd Nemet rated it 5 of 5 stars  ·  review of another edition
Recommends it for: SEOs, businesses with an on-line presence
Shelves: kindle
This is an excellent book and one that all on-line marketing gurus, experts, architects, and even charlatans are going to have to read if they truly want to understand what marketing on the Internet means.

Every minute of every day people are typing their needs, desires, and questions into search engines, creating what John Battelle famously called the "database of intentions." This database can be scary -- search Wikipedia for information about the AOL search data leak of 2006 -- and it can be u...more
Intelligent guide to effective search engine optimization

The more visitors come to your website, the more links it will have, the more people will look for it and the more sales you will achieve. The search is the consumer’s door to your site and search engine optimization (SEO) is the key. Some self-proclaimed SEO “experts” recommend using “link farms,” “spammy keywords” and verbose “nonsense” websites. These charlatans represent the dark side of the legitimate search strategy consulting offere...more
I found the book to be very informative. For a none computer person (I’ve made websites but only very smalltime) I would have liked more descriptions on some of the technical considerations such as meta data and how it appears to the audience. That was really my only complaint about the book, the marketing ideas and suggestions were terrific. They were actually doable suggestions not just theory that would be difficult to apply. The screen shots were very helpful and the use of real life example...more
Dec 26, 2010 Chad rated it 5 of 5 stars  ·  review of another edition
Recommends it for: all marketers, C-suite professionals, entrepreneurs, and just about anyone else.
I would recommend this book to all marketers, including C-suite professionals. I would also recommend this book to entrepreneurs and just about anyone else who has a product or service for sale. This book not only explains how search engines can have an effect on online sales, it also gives examples of how search engine optimization (SEO), when done properly, can increase offline sales. It is filled with useful information that people can use in their professional lives and in their everyday liv...more
I liked this book a great deal. The author reinforces my gut instinct that in today's age of transparency, a holistic approach based on nothing but honesty is the best policy. Of course her background as a member of the Googleplex may bias her with the "Don't be evil" mantra, but I sincerely believe that good guys can finish first in SEO, especially if they keep their eyes on the horizon and manage the entirety of a properties web presence.
This was a very informative look into how you can use Google to further your business with little to no cost to your company.

This is now a bit dated from when it was written, but the overall ideas are still there: know who is looking for your product, how they are looking for it and how you can use that to further your sales.

A must read for any marketer or small business owner.
Artur Palvanov
Good book for those who don't know anything about internet marketing. If you have been reading about online marketing for a year or two, this book has little to offer.
All very basic information that can be found online in a dozen places. This book does organize the information fairly well but does not dive deeper in any specific area. At times I wondered if it was even as thorough as a Wiki article on the subject...unfortunately, my answer was "no".
Great introductory book to Search Engine Optimization. Doesn't get the reader bogged down in the nitty gritty details. I love the checklists at the end of each chapter that easily outlines what you need to do to to have the most effective strategy
I read about 3/4 of this book and found it helpful. It's very technical but also easy to understand. If you want to know how to incorporate an online search strategy into your overall business strategy then this is a good read.
Jason Bean
Great book for a general overview how being in business today means you'll probably be doing business online. Even if you're 100% offline, people are online and looking for you. The question is will you be found?
Online search behavior opens a window on collective consciousness. It can reveals what people want, need, are concerned about, geographic health trends, etc. This book is very insightful.
Luca Conti
don't read it, it is a web marketing book about everything and nothing. Save Your money and time
This is a MUST read for anyone wanting to learn how important Google is to your marketing plan.
Adam Schweigert
A solid overview for executives, small business owners, etc. who are new to search marketing.
Jami Broom
Perfect for CEOs and business managers trying to get a handle on the online marketing world.
One of my favorite marketing books. No fluff. Underrated.
Kasha marked it as to-read
Sep 09, 2014
Upender Singh
Upender Singh marked it as to-read
Sep 06, 2014
Gladys Rose
Gladys Rose marked it as to-read
Aug 21, 2014
James Wanzer
James Wanzer marked it as to-read
Aug 18, 2014
Margarita marked it as to-read
Aug 17, 2014
Shay marked it as to-read
Aug 11, 2014
Saad Ansari
Saad Ansari marked it as to-read
Aug 08, 2014
« previous 1 3 4 5 6 7 8 9 15 16 next »
There are no discussion topics on this book yet. Be the first to start one »
  • The Art of SEO: Mastering Search Engine Optimization
  • Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]
  • Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
  • Inbound Marketing: Get Found Using Google, Social Media, and Blogs
  • Infographics: The Power of Visual Storytelling
  • Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
  • The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
  • Curation Nation: How to Win in a World Where Consumers are Creators
  • Advanced Web Metrics with Google Analytics
  • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
  • Marketing 3.0: From Products to Customers to the Human Spirit
  • It's Not About You: A Little Story About What Matters Most in Business
  • Credibility: How Leaders Gain and Lose It, Why People Demand It
  • Letting Go of the Words: Writing Web Content that Works
  • Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
  • ProBlogger: Secrets for Blogging Your Way to a Six Figure Income
  • Say Everything: How Blogging Began, What It's Becoming, and Why It Matters
  • Meatball Sundae: Is Your Marketing out of Sync?
True Colors How to Get a Girlfriend - How to Attract Women, Secrets to Seduction, and Tips to Dating Beautiful Girls----Limited Edition How to Kiss with Pleasure --- The sizzling tips to captivate your partner and have your sexy kisses unforgettable.--- Be an amazing kisser by tonight! Aspen

Share This Book

“But the truth is that the world has changed. And not participating in the conversation is a loud statement of its own to your customer base. You can’t control your branding message in any case because your customers are already talking about you online. The best you can do is to participate.” 2 likes
More quotes…