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The New Power Base Sel...
Jim Holden
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The New Power Base Selling: Master the Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition

4.12 of 5 stars 4.12  ·  rating details  ·  34 ratings  ·  1 review
An updated and revised version of the business classic "Power Base Selling""Power Base Selling," originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. "The New Power Base Selling ...more
ebook, 256 pages
Published April 18th 2012 by Wiley
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Jim Holden founded Holden International in 1979, and throughout its almost 30-year history, Holden has grown to be a world-renowned leader in the sales process improvement field.

Mr. Holden's career has been marked by exceptional innovation. In 1990, he established Holden as the first company to model sales effectiveness, an achievement that garnered the Regional Entrepreneur of the Year award for
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