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Advanced Google Adwords
 
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Brad Geddes
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Advanced Google Adwords

4.02 of 5 stars 4.02  ·  rating details  ·  148 ratings  ·  7 reviews
Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guideAdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on ...more
ebook, 600 pages
Published March 30th 2012 by Sybex (first published 2010)
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Elizabeth
I won this book here on GR. It arrived in the mail earlier this week and I sat down and read it in one day. Here's what I advise:

If you are considering using Googel AdWords for marketing and promoting, this book is a must-read.

If you are currently buying into the Google AdWords market as a way of promoting and advertising, you really should have this book as a guide.

I have a background as a publicity/marketing writer and some of my clients are in the top list of corporations (background on my w
...more
Jayson
Brad Geddes is an authority when it comes to advanced Google Adwords Management techniques. The book takes the user well beyond the basics and provides useful methods which an adwords manager can employ to save valuable time.

Having been managing adwords accounts since 2002, I have a very good grasp on most competences required for adwords. It is refreshing to know that I can take my game to the next level with Brad's methods.

If you are serious about investing time in learning adwords inside out,
...more
Ji
Quite a decent read among all the books about Google AdWords - this book actually tells you some true intelligence "behind the scene". Recommend for curious minds similar as mine -
Arjen
After search engine optimization of our website I wanted to reduce our bounce rate and learn more about managing our ad word campaign on Baidu. Since there are no English language books on this topic I read this very informative book on Google Adwords. Although Baidu does not have even a quarter of the functionality of Baidu, the book did contain a lot of pointers that will help us devise advertisement campaigns, and landing pages. Fingers crossed for more sales leads and conversions.
Rachel Meyers
This is a fantastic book for any of you online marketers out there. Well worth the money. It's highly detailed with lots of great adwords ideas. My campaign improved a lot after reading it.
Christoph
The book covers almost everything. Although it is a bit dated e.g. I can't find anything about modified broad match. Most principles still count though.
Colin
All you need to know to manage successful Adwords campaigns.
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Advanced Google Adwords

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“When ads become part of the information-gathering process, they cease to be ads. At this point in time, they are pieces of information that consumers are seeking. Wouldn’t you like your ads to be sought after, not ignored?” 0 likes
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