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Personal Branding for ...
 
by
Susan Chritton
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Personal Branding for Dummies

3.91 of 5 stars 3.91  ·  rating details  ·  22 ratings  ·  4 reviews
The fun way to create and maintain personal brandingDistinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. "Pe ...more
ebook, 360 pages
Published May 8th 2012 by For Dummies (first published April 30th 2012)
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Alain Burrese
"Personal Branding For Dummies" by Susan Chritton is all about building a personal brand to stand out from the crowd, transform your image, tap into the power of social media to showcase your brand, and craft a winning strategy to launch your personal brand. As one of the "for Dummies" books, it lives up to the series motto of making everything easier. It's an easy and direct book, and contains a lot of useful information.

The book is divided into five main parts, and these include: Part 1: Why i
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Balaganesh R
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Susan
Not a whole lot of stuff I didn't know, but still worth the read. Lots of helpful charts and a way to systematize your brand to make it feasible. The "Part of Tens" at the end is a total waste of time. Just a rehashing of the book with almost no useful or new information.
Fiona


Useful book to read which was practical and detailed with lots of suggested exercises. As a Brit a bit sceptical of the "how you should dress" section and I think the social media presence can be overplayed
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“You’d think that being the 39th president of the United States would be sufficient enough to establish a lasting personal brand.” 0 likes
“Jimmy Carter’s personal brand as a man of character and compassion, with a deep belief in peace, has been more firmly established since he left the presidency in 1981.” 0 likes
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