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Social Media Marketing...
Shiv Singh
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Social Media Marketing for Dummies

3.35  ·  Rating Details ·  99 Ratings  ·  11 Reviews
Get the last word on the most up-to-date social media marketing techniquesIf you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispe ...more
ebook, 408 pages
Published March 7th 2012 by For Dummies (first published June 22nd 2009)
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Dannii Elle
An interesting read although a litte outdated. It wasn't exactly suited to what I needed and some parts felt like it addressed issues that are, today, common knowledge. For a book published in 2009 this still has enough relevance for a basic 'how to' guide for the modern technologically advanced world but, as it to be expected, it is a little rudimentary and outmoded.
Juliana Rew
This seemed a bit dated to me. It was heavily weighted toward web hit statistics, which is
not really what I am looking for as a marketer. I am looking more for community and name
Jul 10, 2016 Mark rated it liked it  ·  review of another edition
I brought this book due to a change in career, but had no real professional experience in the world of Social Media Marketing, so I figured this would be as good a place as any to try and lay some groundwork before starting the job

As some other reviewers have mentioned, the book itself suffers from being 6 years old, and is thus somewhat outdated. Chapters on MySpace and Twitter being mentioned as an 'emerging network' show just how much has changed in the interim.

That said however, the book is
Ao contrário do que o título indica, este livro não é para totós. Implica que já se tenham bases de marketing antes de avançar para o Marketing nos Media Sociais. Implica também ter já reunido um conjunto de competências comunicacionais que, por mais optimista que o livro seja, não são transversais a todos.

No entanto, o livro consegue iluminar mesmo a alma mais apagada neste contexto e fornece algumas ferramentas úteis para quem se atrever a fazer este tipo de marketing, especialmente nos campo
I felt that its outdated as social media marketing is changing very rapidly(as accepted by the author also). Although for someone like me who is just starting to work in this area, a quick read helped pick points to look in deeper from other sources.
Provides valuable initial marketing ideas on social media
Sep 11, 2013 Rair rated it liked it  ·  review of another edition
Some good tips and tricks.
Ruth Paszkiewicz
Its a bit outdated. The chapter on mobile phones particularly is pretty much redundant now, but there are still a lot of good tips to be had.
Sep 28, 2011 G rated it liked it  ·  review of another edition
Check out my full book review here:

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