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Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty
The fascinating story of a century-old automobile dynastyFiat is one of the world's largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S. Fiat's against-all-odds swoop on Chrysler---masterminded by Sergio Marchionne, the Houdini-like manager who saved Fiat from its own near-collapse in 2005 - has made t ...more
ebook, 336 pages
Published November 21st 2011 by Wiley
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Amzing insight into the world of Fiat, the Agnelli dynasty, Enzo Ferrari and of course the current chief of Fiat/Chrysler — Sergio Marchionne. I love the way the author told the story, section by section, anecdote after business model. A page turner for anyone interested in how family owned businesses with real wealth move pawns, die on their own sword, and king-make members of industry. I recommend this book for anyone who is an auto enthusiast, corporate profiler or biography junkie.
Compelling books about the Agnellis (the italian automotive tycoons) and their FIAT. From the founding of the company to the new challenges in the XXI century (under the vision and leadership of Mr. Marchionne), this books tells the story of the most important industrial group in Italy, now international group owning Chrysler.