Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli....more
If you're new to Neuromarketing and it's concepts then you will find this book very helpful. very helpful indeed. As you make your way through the pages this book you get the strong sense that roger is a very well read man in this field, that he definitely knows a great deal about this stuff. so you feel confident to trust his intelligence on this matter. As you begin to read this you will find that you have many "wow, i didn't know that" mom ...more
He gives the bottom line of a particular research study, then demonstrates how marketers can use that research to make their offers more persuasive.
As a data-driven marketer, I find this style to be very practical, useful, and immediately actionable.
Things I favored from this book ...more
The Branded Mind, Eric du Pleiss
Free, Chris Anderson
Blink, Malcom Gladwell
Bundling minimizes pain - buyer cannot directly correlate an individual expense to product. this works amazingly well in MTG trading. I get better trades when I give a "rough estimate" on a group of cards.
Sushi - "Every bite I take seems to have a price tag on it".
Why do people love to pre-pay for things? It mutes the pain of repeated use ( even if repeated use would ...more
However, Tip 85: "Customer Replies Change Minds" is actually poor advice if taken the wrong way. It states, "Monitor where your customers post - Twitter, Facebook, blogs, review sites, your own support forum, and so on - and engage them quickly and constructively." This concept of speedy customer service is tricky to get right because it c ...more
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, publicidad y relaciones públicas y las mejores técnicas de ventas.
En el siguiente enlace tienes el resumen del libro Brainfluence, Cien formas de convencer y persuadir a través del neuromarketing: Brainfluence
I won't say the writing kept me extremely engaged but overall it was an interesting and applicable book.
This is another book that I would highly recommend to anyone.