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Search Engine Optimiza...
Bruce Clay
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Search Engine Optimization All-In-One for Dummies

3.57  ·  Rating Details  ·  35 Ratings  ·  6 Reviews
Ten minibooks cover all you need to know about search engine optimizationSearch engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forc ...more
ebook, 840 pages
Published December 15th 2011 by For Dummies (first published November 24th 2008)
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May 29, 2010 Whu3t rated it it was ok  ·  review of another edition
I started reading this so I could add SEO to my resume, then I got hired, so I had to finish the book. I feel like it was informative but maybe a 10 in 1 book was a little overkill. There's really not 700 pages worth of information on this topic. Many parts were repeated using the same examples, which was super annoying. Vocabulary words were defined EVERY time they were used, which was insulting to my intelligence! This is the first "Dummies" book I've read so I don't know if that's just their ...more
Oct 04, 2014 Emma rated it really liked it  ·  review of another edition
There's plenty of useful, easy-to-follow info in this book, though its organisation leaves something to be desired. The ten books it's been compiled from seem to have been put together without a great deal of editing, so there's a fair bit of repetition and duplication of material. Confusingly, different sections of the book sometimes contradict each other (eg on the importance of meta tag keywords). This is perhaps because sections were originally written at different times, and SEO is constant ...more
Sep 08, 2012 Sara rated it liked it  ·  review of another edition
Helpful book for those of you diving into websites and blogging - it helps to clear the cobwebs but sometimes I still feel like it is a matter of volume - you can put the best labels you want in your tags and meta tags but at some point, your hits increase based on how much content, and quality content you are posting. Google's results also seems to change so frequently - one day I'll be top three for my niche search terms and other days I'll be on the second page... *sigh*

This book is a must re
Jun 12, 2011 Hoan rated it really liked it  ·  review of another edition
a GREAT introduction to SEO basics. Also a good guide (a bit outdated now since SEO changes by day) but good solid resource for developing a good site for seo purposes. Bruce is also really great in person! He gave me this book and he's like the father of SEO, so I read it and it was highly insightful.
Oh my gosh, I thought I would never get through this book. Don't get me wrong - it's very helpful and gave me some information that I really needed. BUT it is a long, slow, and a bit overwhelming read for clueless (dummies) like me. Still glad I read it though - and took lots of notes. Thank you Bruce Clay!
Dustin Heap
Jul 14, 2013 Dustin Heap rated it really liked it  ·  review of another edition
The first book I read on SEO. Probably way outdated but was a great primer at the time.
Jonathan Fleming
Mar 31, 2013 Jonathan Fleming rated it did not like it  ·  review of another edition
just okay
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Bruce has been a recognized leader in the search marketing arena since 1996 when, after a long career as a technical executive with leading Silicon Valley companies, he launched one of the first consulting firms devoted to search engine optimization (SEO). His pioneering efforts continue to lead the search industry by providing award-winning SEO training and certification courses, the SEO Code of ...more
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