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Cause Marketing for Dummies
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Cause Marketing for Dummies

3.75  ·  Rating Details ·  20 Ratings  ·  2 Reviews
Create a mutually beneficial partnership between nonprofit and for-profit enterprises

Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build

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ebook, 336 pages
Published July 13th 2011 by For Dummies (first published January 1st 2011)
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Rajiv Chopra
Nov 05, 2013 Rajiv Chopra rated it really liked it  ·  review of another edition
Recommends it for: Anyone interested in NGOs and cause marketing
Shelves: marketing
I really like this book. It is a wonderful way to start to learn about the subject. The writing style is deceptively simple. I say, deceptively simple, because it takes great skill to write on subjects in a manner that is easy to understand, free of jargon, and with enough practical tips on how to implement.

This is a subject that I have been intending to look into for quite some time, and I was very happy that I started with this book. I like the examples, the videos in the QR Codes. Oddly, I h
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CMRLS Libraries
Mar 13, 2012 CMRLS Libraries rated it really liked it  ·  review of another edition
This is a very good 'go to' book - I'll be going back to it for ideas for quiet awhile!
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“Coupons are in high demand, and consumers get them offline,” 1 likes
“Employees that are motivated to support the cause are more enthusiastic fundraisers.” 0 likes
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