Go Mobile: Location-Ba...
Jeanne Hopkins
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Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

3.8 of 5 stars 3.80  ·  rating details  ·  25 ratings  ·  4 reviews
Set-up, run, and measure successful mobile media marketing campaigns"Go Mobile" is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mob...more
ebook, 240 pages
Published January 5th 2012 by John Wiley & Sons (first published December 19th 2011)
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Robert Medak
Go Mobile is the only book you will need to take your business-branding mobile.

In Go Mobile, you will learn about those funny looking stamps you see on sites and more called QR (Quick Response Codes), and using them to your advance your business branding. Branding is getting your business remembered.

Using QR codes allows you to place the information you desire so when someone scans it, they see the information or are taken to a website, blog, or special offer; it’s up to you. In Go Mobile, you...more
I would recommend this book to marketers and entrepreneurs, particularly those who work for businesses that advertise online. (And, that should be almost every business.) As the authors of the book point out, "Your web-based marketing channel could very quickly transform into just mobile marketing."

This book explains some of the differences between PC-based online marketing and mobile marketing. In the process, it provides insights that can help give a business the edge over its competition.
Kristen Phillips
I'm sure this book will be dated fairly quickly, but I think it's really a helpful primer.
Feb 13, 2013 Heather is currently reading it  ·  review of another edition
A very informative and useful book. Everyone should read
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