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Go Mobile: Location-Ba...
 
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Jeanne Hopkins
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Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

3.55  ·  Rating Details ·  47 Ratings  ·  7 Reviews
Set-up, run, and measure successful mobile media marketing campaigns"Go Mobile" is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mob ...more
ebook, 240 pages
Published January 5th 2012 by Wiley (first published December 19th 2011)
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(showing 1-30)
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Robert Medak
Mar 25, 2012 Robert Medak rated it it was amazing  ·  review of another edition
Go Mobile is the only book you will need to take your business-branding mobile.

In Go Mobile, you will learn about those funny looking stamps you see on sites and more called QR (Quick Response Codes), and using them to your advance your business branding. Branding is getting your business remembered.

Using QR codes allows you to place the information you desire so when someone scans it, they see the information or are taken to a website, blog, or special offer; it’s up to you. In Go Mobile, you
...more
Yunus
Sep 13, 2016 Yunus rated it liked it  ·  review of another edition
Shelves: did-not-finish
Kitabın yazarlarının konu sonundaki yorumları gibi, bende kitabı öyle yorumlamak isterim.
Faydaları
-Yol gösterici. Bir sektöre girerken veya herhangi bir şey araştırırken nereden faydalanacağımızı bilmemiz önemlidir. Kitapta da aynı bu yaklaşımla araştırmalar yapılmış ve bize daha detaylı bakabilmemiz için kaynaklarını içeriğinde sunmuş.
-Örnekler sunmak. Sadece teoride kalan bilgiler sunmak yerine bu bilgileri piyasada ismi bilinen firmaların uygulamalarıyla örneklendirmesi akılda kalıcı olmasıyl
...more
Dane Cobain
Nov 09, 2015 Dane Cobain rated it really liked it  ·  review of another edition
Go Mobile is another one of the books in Wiley’s The New Rules of Social Media series, and so it automatically has a certain amount of kudos from me – that said, it is one of the weaker books in the series, which is a shame because it tackles one of the most relevant topics, the topic of location-based and mobile marketing.

See, the proliferation of the smartphone and the tablet computer have led to a new era in which the consumer is always connected, and that gives you the opportunity to reach t
...more
Chad
Apr 09, 2012 Chad rated it it was amazing  ·  review of another edition
I would recommend this book to marketers and entrepreneurs, particularly those who work for businesses that advertise online. (And, that should be almost every business.) As the authors of the book point out, "Your web-based marketing channel could very quickly transform into just mobile marketing."

This book explains some of the differences between PC-based online marketing and mobile marketing. In the process, it provides insights that can help give a business the edge over its competition.
Dave Warawa
Dec 04, 2014 Dave Warawa rated it really liked it  ·  review of another edition
Shelves: business
Mobile marketing is an exciting field for decision makers to consider. The proliferation of smart phones makes this book a practical guide for today's marketer.
Jen
Jen rated it did not like it
Nov 10, 2013
Heather
Feb 13, 2013 Heather is currently reading it  ·  review of another edition
A very informative and useful book. Everyone should read
Nam Tran
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Kristen Phillips
Sep 09, 2012 Kristen Phillips rated it really liked it  ·  review of another edition
I'm sure this book will be dated fairly quickly, but I think it's really a helpful primer.
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