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The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
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The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

4.11 of 5 stars 4.11  ·  rating details  ·  315 ratings  ·  46 reviews
Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive--let alone grow--it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it--do it, sell it--do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the ...more
ebook, 240 pages
Published July 1st 2012 by Portfolio (first published January 1st 2012)
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MsSmartiePants the candy...
Am really lovin' this book! This author is a fave of mine. He has a previous book, writes for the Wall Street Journal as well as other pub's, and has several great videos on YouTube. I was asked to read and critique this book before it's July 5 release.

Oh NO! Haven't finished the book and it's already July 5th! Well, it's just too "meaty"! Why read a great book if you're not going to implement what you learn from it?

The Pumpkin Plan is a well written and fun read. The con
Очевидная идея концентрации внимания и усилий на максимально прибыльных и минимально "напряжных" для предпринимателя направлениях. Основную мысль можно изложить в нескольких предложениях. Ценных материалов на пару-тройку страниц. Остальное - живописные примеры, размышления и убеждения, что методы работают. Стиль изложения традиционен.
Я не любитель подобной бизнес-литературы, но время от времени обращаю внимание на хвалебные отзывы и некоторые книги даже читаю. Тем не менее, думаю, что ценителям
Bree Ervin
Kill your darlings and streamline success with The Pumpkin Plan
The writers out there will understand the reference to killing your darlings. We've all had to do it. We spend hours, days sometimes, lovingly crafting the perfect scene, or the perfect line, only to have to delete it in revision. Sometimes we kill it because it is overly purple, sometimes because it just doesn't fit the book anymore no matter how much we try to round the edges - it's still a square peg and we've written a round hole
Soundview Executive Book Summaries
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2013.


Entrepreneurs are tasked with numerous decisions in the process of creating and building their businesses. As they undertake this task, they search numerous places for inspiration. Author, speaker and successful entrepreneur Mike Michalowicz found his eureka moment in the garden or, mo
Lindsay Tweedle
Straightforward, honest and full of genius ideas. A lot of them are so simple you'll wonder why you haven't thought of them, but the beauty of that is that with some hard work, you can make them happen.

Michalowicz is clear that it won't be easy work, but he lays out in clear and easy to follow steps how to bring your business from the brink of extinction to raging success.

And he's funny too. You feel like you're sitting down and having coffee with a good friend.

I would recommend this book to a
I think this book is best geared towards people in business who have been working so hard for so long but not seeing much return. I am just starting out with my own business so there wasn't a lot that directly applied to me, but Mike's down-to-earth, truly modern and fresh way of writing really pulled me through the whole book with ease and interest despite this, and I learned a lot about how not to run my business and how to set myself up for success by implementing some of Mike's ideas early o ...more
Mike Michalowicz doesn’t mess around. As a successful entrepreneur, he has experience to share and tells it like it is. If you’re not willing to take certain steps in your business, you may not experience the levels of success he has and it’s as simple as that.

In The Pumpkin Plan, he works from the analogy of a farmer dedicating time and resources to building a prize winning pumpkin. It’s about focusing on one specific thing, getting rid of things (and customers!) that you don’t want, and putti
Alain Burrese
I enjoyed Michalowicz's “The Toilet Paper Entrepreneur” even with it's bit of potty talk. If you've read that, you know that Michalowicz isn't afraid to say it like he sees it, have some fun, and bluntly tell you no-holds-barred how he succeeded in business and how you can too.

Mike Michalowicz is back with “The Pumpkin Plan.” Using the strategies pumpkin farmers use to grow enormous prize winning pumpkins, the author provides a simple strategy to grow a remarkable business in any field. Is the b

1. Книга будет явно послабее чем "Стартап без бюджета..." :(

2. Основная идея проста: оптимизируйте свою клиентскую базу; избавьтесь от низкоприбыльных и неудобных клиентов; работайте с теми 20%, которые приносят вам 80% прибыли.

Идея дофига оригинальна :( , она есть в любом учебнике по менеджменту/маркетингу торговли.

3. "Плюсы" книги:
- написано задорно и весло, мотивирует на подвиги :) , легко читается
- много кейсов по оптимизации этой самой клиентской базы, причём на примерах очень разноплан
Rebekka Steg
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Fieldby Mike Michalowicz (author of The Toilet Paper Entrepreneur) is an excellent book about achieving success as an entrepreneur in any field.

*Full disclosure, I was given a copy of the book in exchange for an honest review.*

Now, this book is definitely aimed primarily at entrepreneurs, secondarily at everyone else in charge of running a business. However, there's still a lot of great points that are valuable to the re
The "pumpkin plan" of the title comes from author Mike Michalowicz's encounters with champion pumpkin farmers. The process, he writes, involves planting promising seeds, watering them, and then removing all diseased or damaged pumpkins. "When they grow larger, identify the stronger, faster growing pumpkins. Then, remove all the less promising pumpkins. Repeat until you have one pumpkin on each vine." The farmers then focus all of their attention on the big pumpkin.

It's an arresting image, and Mi
The Pumpkin Plan provides great advice on how to take your business from being stagnant, and perhaps an energy drain, to a sustainable, growing organization where you can not only be successful, but also have a reasonable work-life balance (if you like that sort of thing). Like all business books, this book provides advice about what to do (and what not to do), and it also provides concrete steps to put the advice into action, even before you finish the book; after reading the first few chapters ...more
Mike "gets it" with regards to building a successful business. He has been featured on an MSNBC business-makeover series. He brings in a small team of specialists to small businesses and helps them find the center, the sweet-spot of their business. He / they help focus and their results are nothing short of remarkable.

Small business owners typically struggle with some of several components of making their business work during the startup phase. This lack can be managing financials, marketing, ma
Dave Ciancio
Much like Mike's book, "The Toilet Paper Entrepreneur" this book will give you a practical, smart and modern way to think about and organize your business. Most business idea books just give the reader wide approach concepts and thinking patterns while Mike gives very specific and insightful ways to plan for the success of your business. Worthy of reading twice!
I loved this book because it had an excellent balance of personal experience, personalized advice, concrete plans to get you started, and vague suggestions to get your ideas flowing. You do not have to know much business jargon at all to follow the ideas in this book.
The Audiobook presentation was lively and it was easy to stay engaged during my long commute. Unfortunately, there was too much unnecessary vulgar language. I found myself having to turn off the book after picking up my kids from daycare.
Rolando Gill
Eh, I thought it would be better. Specialize, fire your bad clients, amaze your good clients with an UPOD strategy. (under promise - over deliver) yada yada yada. A lot of stories but not a whole lot of real content.
I loved this book. It was very practical and clear. All the arguments were well reasoned and sensible. The down-to-earth approach used in this book was refreshing.

Reading the author narrated audiobook (always a plus for me) was great. Mike is a good narrator and you can really sense his passion for the subject. You can tell he lives and breathes this stuff.

I'd gladly recommend this book to any business owner.
Tina Khera
Mar 16, 2014 Tina Khera rated it 4 of 5 stars  ·  review of another edition
Recommends it for: Soloprenuers who want to go to the next level
Great insight and inspiration for the soloprenuer who wants to take his or her business to the next level and get off the "hamster wheel"
I loved this book, in part because I'm a gardener, but Mike's insight into growing championship pumpkins translates into growing a championship business, namely, cut off all those pesky little suckers that will not produce championship results and focus your resources on those activities that yield the big result. How often I find myself messing around with the small stuff, kind of like the 80/20 rule, when my time and energy needs to be focused on the 20 percent that will yield the 80 percent r ...more
There are plenty of books that are geared to a start-up's very beginning. But there are very few that address what to do when your new business hits the inevitable plateau which can suck your entrepreneurial enthusiasm dry. If, instead of a business, you've created a job to which you are enslaved as an owner, you will want to read this book. Mike Michalowicz outlines a simple and practical strategy with his trademark humor that will help you leverage your strengths, cull your client list into a ...more
Sarah Winfrey
Claims to be revolutionary but I found it mostly more of the same when it comes to business books.
Nice book on carving a niche and staying focussed. Relevant for early stages of business.
J. Guerra
Excellent advise for experienced business owners who want to grow.
I loved this book! Fun to read, straight to the point, great advice.
Jasper Blake
Thanks to my business partner, Meredith for buying this for me as a birthday gift. It was timely, following a talk on The E Myth - and both have been integral in reinforcing the direction of The Launch Ladies. I like his style. Whenever Meredith wants to take on a clunker client I always remind her that I don't want to end up as the "one nut guy" - that usually does the trick!
Ben Love
I read this at the same time as reading Chris Guillebeau’s $100 startup. They’re contradictory but they’re also coming at business from very different perspectives. I preferred $100 startup in outlook and approach, but pumpkin plan is just as valid and would appeal to folk already running their own business.
Doug Mitchell
excellent read.
if you read a lot of business books, you might say "skip the stories and this book could have been half the size."

great reminder of how to properly scale by focusing on the biggest "pumpkins" and to cut off the small scrawny life suckers.
Tarmo Tali
Yet another of these endless business books flocking around you. Simple and entertaining. Although built around simple metaphor it contains bunch of practical advice. It's one of selected few audiobooks I heard so far that benefits from author reading it.
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