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Rebuilding the Brand: How Harley-Davidson Became the King of the Road
What happens when a company's brand needs more than a face-lift? Author Clyde Fessler, former Harley-Davidson vice president of marketing and business development, takes you along for a ride through a complete brand overhaul. By examining the core principles of brand identity, development, and extension, Fessler shows how these ideas and others helped reestablish Harley as ...more
ebook, 128 pages
Published August 1st 2012 by Triple Nickel Press
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