Tell the Truth: Honesty Is Your Most Powerful Marketing Tool
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Tell the Truth: Honesty Is Your Most Powerful Marketing Tool

3.0 of 5 stars 3.00  ·  rating details  ·  3 ratings  ·  0 reviews
Truth is a powerful marketing tool--and really the only way to promote a message and brand effectively.
Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones ma...more
ebook, 299 pages
Published April 1st 2012 by Benbella Books
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