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Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others
This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way t ...more
ebook, 292 pages
Published May 3rd 2012 by Profile Books(GB)
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