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Constructing Public Op...
 
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Justin Lewis
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Constructing Public Opinion: How Political Elites Do What They Like and Why We Seem to Go Along with It

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Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken.
Here Lewis presents a new look at an old tradition, the first study of opinion polls
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ebook, 240 pages
Published March 7th 2001 by Columbia University Press (first published 2001)
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