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Managing Product Management: Empowering Your Organization Tomanaging Product Management: Empowering Your Organization to Produce Competitive Products and Brands Produce Competitive Products and Brands

3.82 of 5 stars 3.82  ·  rating details  ·  17 ratings  ·  2 reviews
Create innovative, game-changing products with high-performance Product Management

"A must-read for all business leaders driving their organizations to develop winning products and solutions. The book's insight and thought-provoking scenarios help crystallize actions needed to achieve growth and marketplace success!"
--Jerry Rose, VP Product Management, United Technologies C
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ebook, 288 pages
Published November 11th 2011 by McGraw-Hill (first published September 19th 2011)
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Jeroen in UK
Some useful information and models but a lot of advertising for his other books and company. However, good read if you are new to product management especially the management of in-life product managers
Ingus Rūķis
Lots of references to his other book The Product Managers Desk Reference, which I guess should be read first to fully grasp the content.
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