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See, Feel, Think, Do: The Power Of Instinct In Business
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See, Feel, Think, Do: The Power Of Instinct In Business

3.5 of 5 stars 3.50  ·  rating details  ·  2 ratings  ·  1 review
Experience marketing is the method behind some of the best inventions and most innovative ideas in business today, effectively observing the way real people act in real situations. It has produced the Walkman, the iPod, drive-through check-ins, low-cost flights, and even the way NASA teaches safety to astronauts. Traditional market research relies on the use of interviews ...more
Published March 1st 2006 by Cyan Communications
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May 04, 2008 Rose added it
Shelves: 2008
Overall, disappointing. Highly repetitive, patronising (who doesn't see, feel, think, and do?) and with too much emphasis on instinct over considered and justified decisions. I also didn't like the way that all the top dogs quoted on the cover as saying how great the book was were all from companies given highly favourable case story write-ups within the book. Not a book I took much away from.
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Andy is a leading international brand and business consultant and is acknowledged as an expert on all areas of brand development. He advises CEOs and senior management teams, on strategies for developing and exploiting brands and growing their business.

Andy’s experience spans industries as diverse as airlines, financial services, packaged goods, telecommunications, sports and leisure and pharmaceu
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