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101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
The first step-by-step guidebook for successful innovation planningUnlike other books on the subject, "101 Design Methods "approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, manager ...more
ebook, 336 pages
Published October 11th 2012 by Wiley
(first published July 31st 2012)
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Oh man. Having a lot of theory and rigor under my belt in terms of qualitative analysis this book was a little painful. I thought it was really well written and great for anyone not wanting to publish or reuse the data gathered, so for businesses doing on the fly analysis - great. But anyone trying to truly understand users or the methods to gather user data this book should probably be passed for more meaningful reading. In fact, it is books like this that makes people think that UX and HCI are ...more