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Branding for Dummies
 
by
Bill Chiaravalle
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Branding for Dummies

3.73 of 5 stars 3.73  ·  rating details  ·  33 ratings  ·  6 reviews
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that ...more
ebook, 384 pages
Published March 1st 2011 by For Dummies (first published December 6th 2006)
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Gregg
This was an excellent source on the topic of branding. A brand is what other people think of you. Whether you're a company, a country, a movement, or a person, this book can introduce you to well thought-out ideals on how to improve the image you want to project. This text should be looked at as one would a textbook. Adequate notes should be taken, and regular rereading a must. A scholarly mindset is also a plus.
Mary R.
Very helpful to a novice like me--plain English, lots of worksheets to get thoughts on paper. I expected crass commercialism and was prepared to hold my nose while trying to get enough info to help me work with a nonprofit that needs branding. Instead they kept emphasizing that your brand is your promise to your customers! That fits with MY values!!
Alison
Despite the goofy exterior, this is a great overview of the entire process of branding, with lots of practical advice from an experienced brand consultant. I read it to fill a few lingering gaps from my education, which is in visual design (example: When is it advisable for a company to use a symbol in its logo instead of just a wordmark?), to give me a better grasp of the broader business context for executing the visual parts of branding, and to provide a standardized vocabulary and structure ...more
Badr Al Badr
A good introduction or refresher on the cornerstone of marketing. Highly recommended for starting entrepreneurs.
Jenny
Good introduction to the douchey part of branding, which I kind of don't like.
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