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Branding for Dummies
 
by
Bill Chiaravalle
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Branding for Dummies

3.76  ·  Rating Details ·  50 Ratings  ·  6 Reviews
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that ...more
ebook, 384 pages
Published March 1st 2011 by For Dummies (first published December 6th 2006)
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Gregg
Feb 20, 2013 Gregg rated it it was amazing  ·  review of another edition
Shelves: miss
This was an excellent source on the topic of branding. A brand is what other people think of you. Whether you're a company, a country, a movement, or a person, this book can introduce you to well thought-out ideals on how to improve the image you want to project. This text should be looked at as one would a textbook. Adequate notes should be taken, and regular rereading a must. A scholarly mindset is also a plus.
Mary R.
Jul 18, 2014 Mary R. rated it it was amazing  ·  review of another edition
Very helpful to a novice like me--plain English, lots of worksheets to get thoughts on paper. I expected crass commercialism and was prepared to hold my nose while trying to get enough info to help me work with a nonprofit that needs branding. Instead they kept emphasizing that your brand is your promise to your customers! That fits with MY values!!
Alison
Aug 26, 2013 Alison rated it it was amazing  ·  review of another edition
Despite the goofy exterior, this is a great overview of the entire process of branding, with lots of practical advice from an experienced brand consultant. I read it to fill a few lingering gaps from my education, which is in visual design (example: When is it advisable for a company to use a symbol in its logo instead of just a wordmark?), to give me a better grasp of the broader business context for executing the visual parts of branding, and to provide a standardized vocabulary and structure ...more
Badr البدر
A good introduction or refresher on the cornerstone of marketing. Highly recommended for starting entrepreneurs.
Jenny
Good introduction to the douchey part of branding, which I kind of don't like.
Shandra
Good book for marketers.
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