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The International Bran...
The International Brand Valuation Manual: A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications
"The International Brand Valuation Manual" is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This "one-stop" source is for valuation professionals as well as financial and marketing specialists who nee ...more
ebook, 448 pages
Published November 22nd 2011 by John Wiley & Sons
(first published 2009)
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