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Making News: A Straight-Shooting Guide to Media Relations
Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image Maki ...more
Paperback, 228 pages
Published April 19th 2006 by iUniverse Star
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Often hilarious and exactly on point, based on my experiences as a journalist. Any budding PR professional should take note. Easy to read and quite entertaining; the only problem with the edition was the tendency for pull quotes following the quotes already in the main text. A bit jarring at first, but you learn to ignore it.
This book offered great insights on what journalists are looking for when being pitched by PR professionals. I've read a lot of these kinds of books that aren't helpful, but if you're in the business, this one is worth reading. You should learn something.