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Making News: A Straight-Shooting Guide to Media Relations
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Making News: A Straight-Shooting Guide to Media Relations

3.08 of 5 stars 3.08  ·  rating details  ·  12 ratings  ·  3 reviews
Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image Maki ...more
Paperback, 228 pages
Published April 19th 2006 by iUniverse Star
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Often hilarious and exactly on point, based on my experiences as a journalist. Any budding PR professional should take note. Easy to read and quite entertaining; the only problem with the edition was the tendency for pull quotes following the quotes already in the main text. A bit jarring at first, but you learn to ignore it.
Alex Dolan
Aug 17, 2007 Alex Dolan rated it 4 of 5 stars
Recommends it for: Public relations professionals
This book offered great insights on what journalists are looking for when being pitched by PR professionals. I've read a lot of these kinds of books that aren't helpful, but if you're in the business, this one is worth reading. You should learn something.

I didn't find this book all that helpful, and the often-snarky tone got annoying. If you read this, start in the middle.
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