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What the CEO Wants You to Know: Using Business Acumen to Understand How Your Company Really Works
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What the CEO Wants You to Know: Using Business Acumen to Understand How Your Company Really Works

3.82  ·  Rating Details ·  1,165 Ratings  ·  59 Reviews
The universal laws of business success . . . no matter whether you are selling fruit from a stand or running a Fortune 500 company.

Have you ever noticed that the business savvy of the world's best CEOs seems like a kind of street smarts? They sense where the opportunities are and how to take advantage of them. And their companies make money consistently, year after year.

Hardcover, 144 pages
Published February 13th 2001 by Crown Business (first published January 1st 2001)
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Leah Macvie
Jun 06, 2010 Leah Macvie rated it really liked it
This was a pretty good book. Unlike other feedback, I did enjoy reading it. I was in an interesting position at the time at a college that was run as a business. This book helped me understand my role in the college. I realized that I wasn't a good fit for my position because I didn't have much say in the global picture, and I wanted to. I had to move on. I've taken the tools I've learned in this book and applied them to my current position. I now have a say in the global picture, and I am very ...more
Scott Sinks
Apr 09, 2012 Scott Sinks rated it liked it
Do you know how money works? Do you know how the most successful people on the planet manage their business? do you know what business acumen is and how it works? Do you ever feel like the path to becoming rich seems like street smarts?

"What the CEO wants you to know" written by Ram Charan, explains everything you need to know about running a successful business as simply as it can be explained. Charan, repedively compares running a big business or corporation to running a small fruit stand from
Jun 22, 2008 Greg rated it really liked it
Ram Charan, a prominent business consultant, examines the functions of business by examining his own family's business in India. He explores the decision-making processes any CEO must use, looking at key issues such as profit margin, customer service, product turnover, and the like. He argues that though the companies may differ in size and other relatively superficial attributes, the functions and principles of doing business successfully are the same. Charan argues that successful CEO's and bu ...more
David Robins
Nov 27, 2012 David Robins rated it it was amazing
Unlike Execution, which contained a lot of extraneous material, What the CEO Wants You To Know gets right to the point. I was a bit confused by the title, but read it on a recommendation: it is simply what a CEO wants a person working for him, especially a manager, to know about business in general and their business in particular: margin, velocity, turnover, ROE/ROI/ROA, and so on, as well as how to fit people to roles and grow social operating mechanisms.
Newell Starks
Oct 24, 2012 Newell Starks rated it it was amazing
If there is one book which any non-business person or new business person should read, this is it. As a person who has invested in companies for over 30-years and been on numerous boards for over 20, it is incomprehensible why others rate this less than a 5 star.

The facts are that business is, at a very fundamental level (similar to sports), quite simple, which most people fail to comprehend. At another level, it can appear quite complex. The difficulty which most people have is that they get c
Jun 29, 2008 Shana rated it really liked it
Recommended to Shana by: My husband
My husband recommended this book to me while I was working full time as a Credit Director at a national office furniture manufacturer. At the time, the information contained was pertinent and practical. It's not fun to read by any means and for those of you who have shared in one too many executive "go get 'em" meetings....well, some of this might be passe to you. Nonetheless, it's advice worth repeating and driving home the fact that we always have the choice and the gift of choice to excel at ...more
Jesse Winslow
Feb 11, 2010 Jesse Winslow rated it it was amazing
Shelves: non-fiction
Loved this book. I've never been a business guy, I've always been a people guy. This book finally tied together some ideas I had about the way business works in a very easy to understand and concise manner.
Jered Skousen
Nov 12, 2008 Jered Skousen rated it really liked it
If you want to move into the executive suite (or just be a better employee), this book gives some great insight.
It is a short read (120 pages), and the first half is better information. The last half is some examples, and it is a little thin.
Jun 26, 2008 JW rated it really liked it
This is a good primer, or re-education, for analyzing any business regardless of your position in the company.
Theron Hatch
Jan 13, 2011 Theron Hatch rated it it was amazing
This is a great book for someone interested in a quick understanding of business and leadership. Simple examples that anyone can grasp.
Dec 06, 2008 Mahuang59 rated it it was amazing
Caveat "Margin X Velocity = Making Profit". I would highly encourage people who just entered the workforce to read this book.
Oct 16, 2011 David rated it really liked it
Recommends it for: Those interested in running a business or want to know what is important in running a business
Recommended to David by: Dr Barkett
All of us should be aware of how a business operates. Ram provides some insites into what measures are important to watch and the business acumen to make judgemetn on those measures.
Mar 03, 2010 Prabhod rated it it was amazing
One of best business motivation books that is available out there, and anyone can relate to this book. Easy to read and understand...but very powerful
Abdul Koya
Feb 06, 2008 Abdul Koya rated it really liked it
My manager gave me this book to read. This is the only Ram Charan book that gave me valuable insight. Highly recommended.
Subramanian Sankaran
Jan 06, 2013 Subramanian Sankaran rated it really liked it
Simple, gentle and highly insightful look into leadership

Dan Ross
Jul 11, 2010 Dan Ross rated it it was amazing
Simple lessons. Easy to read. Great if you don't have an MBA
Jeremy Gallegos
Feb 12, 2010 Jeremy Gallegos rated it it was amazing
An absolute must.
Vishnu Jaju
Oct 05, 2012 Vishnu Jaju rated it it was amazing
A must-read book for all you business folks!
Lokesh Joshi
Aug 28, 2008 Lokesh Joshi rated it really liked it
Must read for team leaders and entrepreneurs !
May 08, 2009 Todd rated it it was amazing
Shelves: 100-best
This book was included in my book: The 100 Best Business Books of All Time.
Nov 13, 2011 Tim rated it it was amazing
Great book that decomposes large corporations to discover what really matters: how they make money
Igmidio Galingan
Jan 04, 2017 Igmidio Galingan rated it really liked it
My favourite is Chapter 2 which has the title Every Business is the same Inside: Cutting through to Cash, Margin, Velocity, Growth, and Customers. I attended a seminar once on financial statements, the lecturer was very good but the allotted schedule was too short because the topic felt like basic accounting. It was a struggle to keep awake because there was all these terms and the table looks complicated for me to keep track of.

Having read that chapter I now feel that I finally get it even when
Nov 28, 2016 Vanessa rated it liked it
VP asked all of us to read this book, so I did. Also because I was hoping to gain something for my own business. It's pretty good and serves as a foundational book but nothing awe-inspiring.
daniel dirnfeld
Dec 13, 2016 daniel dirnfeld rated it it was amazing
Great book
Dec 24, 2016 Arvind rated it really liked it
A very good book for business professionals. Some great advice written in simple words. I just wish examples could be little more and new. It could also have been crisp.
Sujata Sahni
Running a business is not rocket science, it is common sense. The street vendors and the CEOs of some of the worlds largest companies use the same old, same old philosophy and acumen.

Cash Generation is the money making ability of your business which measures the inflow versus outflows and to state the obvious, your inflows need to be higher than outflows; this defines your margin of profit. Distinguish between Gross and Net Margins so you know the actual money you pocket. How efficient can you
Aug 07, 2015 EB rated it really liked it
Shelves: non-fiction, business
I found this book in the recommended reading section of No Ceiling, No Walls: What women haven't been told about leadership from career-start to the corporate boardroom. This digs deeper into the business concepts that she outlined in that book.

It's a good short read on the universal laws of business. It goes through the fundamental concepts using straight forward stories. I found the language and stories very approachable. It made me think about concepts I knew in a different way. I gave me a n
Oct 13, 2016 Joshua rated it liked it
Charan does a better job in this text of summarizing the thought patterns of CEO leadership than the typical MBA program provides to students. I actually found this work more beneficial than the sum of my entire educational experiences involved in my MBA acquisition. Be prepared, nothing presented here is complex, but I don't believe that after reading this work you'll be ready to revolutionize your business unit either. The concepts are simple, and I appreciate how the author deconstructed how ...more
Leader Summaries
Aug 04, 2014 Leader Summaries rated it it was amazing
Desde Leader Summaries recomendamos la lectura del libro Lo que tu jefe quiere que sepas, de Ram Charan.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: management, consejos para emprendedores.
En el siguiente enlace tienes el resumen del libro Lo que tu jefe quiere que sepas, Cómo utilizar la intuición y el sentido común para gestionar negocios: Lo que tu jefe quiere que sepas
Feb 15, 2013 Amy rated it it was ok
Part one was not interesting for me. Part two was much better and part three was fine. I think it is definitely a good book for anyone with little basic business knowledge. It's a good reminder for those already in business, especially knowing how to use your people in the right way. I've lived that life a couple of times to know how hard it is. :-)
I recommend it for people looking for some advice in how to run a well-run business.
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