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Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World
by Nick Burcher
Paid, Owned, Earned is about the complexity of media channels confronting brands, agencies and advertisers. With a multitude of case studies and original thinking it provides a clear framework on how best to approach the fragmented media landscape.
ebook, 272 pages
Published March 3rd 2012 by Kogan Page
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