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Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World
by Nick Burcher
Paid, Owned, Earned is about the complexity of media channels confronting brands, agencies and advertisers. With a multitude of case studies and original thinking it provides a clear framework on how best to approach the fragmented media landscape.
ebook, 272 pages
Published March 3rd 2012 by Kogan Page
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It was a Saturday. Nick spun a pencil through his fingers whilst listening out for the pauses in his publisher's rant. He turned as warm air wafted through the open window carrying an ensemble of buzzing. Phrases like, "publishing in a week" and "third time you've missed a deadline," flew around the room along with Nick himself as he feigned sincere apology with half his brain and fought a duel in earnest with the flying foe. The bluebottle was an agile beast, Nick was not. The bluebottle was a ...more