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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

3.63 of 5 stars 3.63  ·  rating details  ·  46 ratings  ·  4 reviews
Understanding Digital Marketing is a practical guide to web marketing, the rules of new media and researching the new generation of digital consumers. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, customer engagement and digital marketing strategies.
ebook, 288 pages
Published April 15th 2012 by Kogan Page (first published February 1st 2009)
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(showing 1-30 of 183)
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Ciprian
Excellent introduction with concise explanations for all the marketing jargon. Designed for entrepreneurs.
Alvaro Martínez Negrete
Muy recomendable para entender el mundo desde las posibilidades de lo digital...
Niels Footman
good, accessible introduction. closer to a 3.5
Shila
Almost. Easy to navigate.
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