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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

3.66  ·  Rating Details ·  128 Ratings  ·  16 Reviews
Understanding Digital Marketing is a practical guide to web marketing, the rules of new media and researching the new generation of digital consumers. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, customer engagement and digital marketing strategies.
ebook, 288 pages
Published April 15th 2012 by Kogan Page (first published February 1st 2009)
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(showing 1-30 of 128)
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Sep 26, 2014 Darren rated it really liked it  ·  review of another edition
This is a hefty book that can never be truly up-to-date. No book can be. The world of digital marketing is changing and being developed at a seemingly breakneck speed and the author, aided by many contributors who work within the industry, attempt to provide the reader with a great helicopter view of what has happened, what is happening and what might happen.

Thirteen chapters take you on a fairly deep, involved tour of the digital marketing world, touching on matters such as mobile marketing, co
Maria Mullinaux
This 3rd edition offers an update to the original and remains a good general introduction to the topic, probably suitable as one among many texts for an introductory advertising/PR course. It also functions as a fairly good reference text, given the comprehensive index. Newcomers to the topic will find it educational. I’m not a newcomer and found it tedious and repetitive.

On a more personal level: after reading this book, I put a sign on my desk that reads “NEVER read Introductions to Non-fictio
Dave Irwin
May 18, 2016 Dave Irwin rated it really liked it  ·  review of another edition
Shelves: marketing
I read this book as a further addendum to a digital marketing course I took, so really I read it as a course text book but I found it to be really engaging with good information, although with any book about the internet, some of the examples in the version that I read were a bit dated. Since the subject is constantly evolving, a book will never be as dynamic and up to date as the subject upon which it is written i.e. Digital Marketing; never the less this book is a great foundation for the subj ...more
Bianca Smith
When I started Understanding Digital Marketing by Damien Ryan I thought it was a text book. It has 399 pages and multiple editions. The Kindle edition was 15% in before I realized it’s a very long business book.

What makes Understanding Digital Marketing so long? It’s detailed and includes all digital marketing tools. I was surprised, but impressed by podcasts’ inclusion. This is definitely a book to teach you a lot. I was recommending it (with a caveat) before I was half-done reading it.

Who is U
Mar 25, 2016 Natosha rated it it was amazing  ·  review of another edition
The book, Understanding Digital Marketing by Damian Ryan is a fully complete book on working with social media and all things to do with digital media applications online! It is something that will benefit those who need to understand how to promote, send tweets, chat online and so much other important posts or emails that require using a digital device.

The inside is organized from the beginning of understanding the benefits of digital usage. Then you move on to building your channel and even k
Jul 04, 2015 Jan rated it liked it  ·  review of another edition
At the end the author calls out that this most recent edition of the book has 50% more words than the predecessor. And that is the problem.

Yes, it is very complex and very fast changing world of techniques, data, tools etc., and yes, it is well nigh impossible to make a solid and non-obsolete overview. But please try. For example the use of multiple contributors creates much unnecessary repetition and overlap. And characteristically the book is very poorly illustrated, while concurrently talkin
Donna Parker
The irony of reading a book about digital marketing wasn’t lost on me, even if it was an ebook borrowed from for the low cost of an honest review although my review might be more of a honest, but bemused review.
This was well-written, certainly easy-to-follow, and I found myself wondering if some of this would actually work for everyone or just certain people. I think I had more questions than answers at the finish, but so much about digital marketing feels that way because despite
Sara Diane
I got this through NetGalley.

I wanted to review this book as I thought it might be really helpful in my job. After reading a god chunk and skimming the rest, I found that it wasn't as helpful to me as I hoped, but it's FULL of great information. (My job is in the non-profit section, and a lot of this was geared toward profit markets.)

If you are in marketing, and maybe especially if you went to school anytime prior to 2010 for marketing, you might want to give this one a read. It really delves in
Jul 07, 2015 Andrew rated it liked it  ·  review of another edition
In "Understanding Digital Marketing", Ryan presents a book full of very interesting ideas. Some of the ideas will be known to people already working in the marketing world, but the rest is still worth a read. Ryan's knowledge and research of the digital marketing space shows through in his discourse, and I think everyone will be able to come away from this book with at least two or three things they hadn't thought of before. Although the e-book is somewhat expensive, everybody working in marketi ...more
Ken Ngo
May 02, 2016 Ken Ngo rated it really liked it  ·  review of another edition
Tiếp thị số từ A->Z sẽ trình bày cho bạn tất tần tật những gì cần biết để có thể lên kế hoạch cho một hoạt động tiếp thị trực tuyến thành công.
Mặc dù còn những thuật ngữ chuyên ngành tương đối khó hiểu nhưng nhìn chung nếu đọc hết cuốn sách này, bạn sẽ có một cái nhìn tổng quan nhất về hoạt động tiếp thị số những năm gần đây. Hơn hết nếu bạn đang bí ý tưởng thì với cuốn sách này là một sự lựa chọn tốt.
Fred Zimny
Dec 29, 2015 Fred Zimny rated it really liked it  ·  review of another edition
Basic and elaborate in a fine way

It is a fine easy read for a topic, influenced by time

I missed the list with references.

An elaborate review will be delivered in the course of June.

Book is on the reading list of the Coursera MOOC Digital Marketing
Nov 29, 2012 Ciprian rated it it was amazing  ·  review of another edition
Excellent introduction with concise explanations for all the marketing jargon. Designed for entrepreneurs.
Apr 07, 2015 Sakhhi rated it it was amazing  ·  review of another edition
Excellent book. hands on understanding. Insightful and full of new things. excellent for anyone to understand this field and a must read for marketeers.
Kristin rated it it was ok
Jul 06, 2015
Aoife Lennon
Aoife Lennon rated it it was amazing
Apr 28, 2016
Joska rated it really liked it
May 18, 2014
Jess Smith
Jess Smith rated it liked it
Mar 13, 2014
Ares Buras
Ares Buras rated it really liked it
Jan 07, 2016
Tasha Dienhina
Tasha Dienhina rated it really liked it
Jan 18, 2015
Andrea rated it liked it
Dec 15, 2014
Stinnick rated it it was amazing
Jun 02, 2014
Amber rated it really liked it
Jul 22, 2016
Charlotte Coleman
Charlotte Coleman rated it liked it
Jul 09, 2014
Jess Hopkins
Jess Hopkins rated it really liked it
Feb 10, 2016
Andre Dumitru
Andre Dumitru rated it liked it
Mar 11, 2015
Sheri rated it really liked it
Mar 22, 2014
Patrick rated it liked it
Nov 21, 2014
Romuald Andrade
Romuald Andrade rated it really liked it
Jun 13, 2014
Alvaro Martínez Negrete
Muy recomendable para entender el mundo desde las posibilidades de lo digital...
Ileana Cocos
Ileana Cocos rated it really liked it
Apr 24, 2014
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“Marketing isn’t about technology; it’s about people: technology is only interesting, from a marketing perspective, when it connects people with other people more effectively.” 0 likes
“If you’re going to harness the power of digital marketing to drive your online business to dizzying new heights, you need a thorough understanding of your market, how your customers are using digital technology, and how your business can best utilize that same technology to build enduring and mutually rewarding relationships with them.” 0 likes
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