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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Understanding Digital Marketing is a practical guide to web marketing, the rules of new media and researching the new generation of digital consumers. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, customer engagement and digital marketing strategies.
ebook, 288 pages
Published April 15th 2012 by Kogan Page
(first published February 1st 2009)
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