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The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public ...more
Published November 14th 2011 by W. W. Norton & Company
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Jan 04, 2013 Gage rated it liked it · review of another edition
A lot of this content already exists in his other books, but it's expanded upon a bit more here. It's a good book, but I wouldn't recommend making this the only book on marketing a design studio that you read.