Goodreads helps you keep track of books you want to read.
Start by marking “The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services” as Want to Read:
Blank 133x176
The Creative Business ...
 
by
Cameron S. Foote
Rate this book
Clear rating
Open Preview

The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

3.5  ·  Rating Details ·  8 Ratings  ·  1 Review
Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public ...more
ebook
Published November 14th 2011 by W. W. Norton & Company
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The Creative Business Guide to Marketing, please sign up.

Be the first to ask a question about The Creative Business Guide to Marketing

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-20)
filter  |  sort: default (?)  |  Rating Details
Gage
A lot of this content already exists in his other books, but it's expanded upon a bit more here. It's a good book, but I wouldn't recommend making this the only book on marketing a design studio that you read.
Dustin
Dustin rated it liked it
Apr 25, 2014
John
John rated it really liked it
Aug 07, 2014
Robyn
Robyn rated it liked it
Dec 10, 2013
Teesha
Teesha rated it liked it
May 11, 2014
Christy
Christy rated it really liked it
Jul 26, 2016
Clarence Webb
Clarence Webb rated it really liked it
Mar 23, 2013
Paul Weinert
Paul Weinert rated it really liked it
Dec 09, 2013
Mary Jane Sanchez
Mary Jane Sanchez is currently reading it
Sep 17, 2012
Michele Jesus
Michele Jesus marked it as to-read
Apr 10, 2013
Jodi
Jodi is currently reading it
Aug 03, 2013
Marina Knok
Marina Knok marked it as to-read
Sep 02, 2013
Ronald Kuin
Ronald Kuin marked it as to-read
Nov 15, 2013
Britni
Britni marked it as to-read
Jan 14, 2014
Rachal T
Rachal T marked it as to-read
Aug 06, 2014
Alanna
Alanna marked it as to-read
Oct 26, 2014
Tye Jones
Tye Jones marked it as to-read
Mar 24, 2015
Denise Thompson
Denise Thompson marked it as to-read
Nov 23, 2015
Melissa
Melissa marked it as to-read
Jan 19, 2017
There are no discussion topics on this book yet. Be the first to start one »

Share This Book