Sneaker Wars: The Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport
by Barbara Smit
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other reviews (showing 1-20 of 61)
Read in May, 2008
recommends it for:
entrepreneurs
At one point, Adidas was an international power, on par with some mid-sized country. This book talks about how Adidas controlled the Olympics, did business with the Soviets during the cold war and controlled international sports using little brown envelops of cash and big checks.
Even though it focuses on Adidas and Puma, Nike is the real hero of this book. It's amazing how Nike went from being a shoe that the Adidas executives tossed over their shoulders out of disrespect to dominating the w...more
Even though it focuses on Adidas and Puma, Nike is the real hero of this book. It's amazing how Nike went from being a shoe that the Adidas executives tossed over their shoulders out of disrespect to dominating the w...more
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If your into sports, business, history, fashion, nazism, communism, capitalism, brand building, hypnosis, bribery, america kickin ass, germany kickin ass, the french kickin ass, blood fueds or remote cigar lounges in the alps, I highly reccomend this book. The story of the Dassler brothers and the subsequent generations that ran Adidas and Puma is amazing. And contains at least a passing reference to all the things listed above
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Read in July, 2008
A fascinating and extremely well researched book. It was a little too heavy handed on the business information especially in the later chapters (I was not a business major) but it should be expected since it was written by a business journalist. It really gives an interesting look into the rise of Adidas from a simple cobbler making quality shoes to a emblematic company.
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Adidas and Puma were started by two feuding German brothers. One of them was named Adolph. The other one was named something else.
Anyways, apparently they were crazy people. I have enjoyed every book I have ever read about shoes and crazy people. I look forward to this one.
Anyways, apparently they were crazy people. I have enjoyed every book I have ever read about shoes and crazy people. I look forward to this one.
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Read in December, 2007
recommends it for:
Athletes
Read my review at : http://bookaweekwithjen.blogsp...
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