false 1617037 2 <blockquote> <p> The fascinating story of the enemy brothers behind adidas and puma, whose rivalry shaped the modern sports business </p> </blockquote> <p> Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. </p> <p> In <i>Sneaker Wars</i>, journalist Barbara Smit reveals the dramatic, character-driven story of these two power-houses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown. </p> <p> Adidas and Puma revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. From Pelé to Joe Namath, Walt Frazier to Boris Becker, Muhammad Ali to David Beckham, they all contribute to the roller-coaster rise, near collapse, and revival of the two brands. A page-turning narrative, <i>Sneaker Wars</i> is a riveting blend of family drama, business, sports, and history. </p> 1610918 1 3 2008 Sneaker Wars: The Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport total:72|5:5|4:28|3:30|2:7|1:2| 72 243 170 22 3 2 false false Wed Aug 06 00:00:00 -0700 2008 Sun Aug 03 09:52:26 -0700 2008 Fri Aug 08 09:47:15 -0700 2008
What is amazing to me after reading this...more...]]> 4 2 false false Mon May 12 00:00:00 -0700 2008 Mon May 12 19:32:47 -0700 2008 Mon May 12 19:38:15 -0700 2008
Even tho...more...]]> 2 0 false false Sat Aug 01 00:00:00 -0700 2009 Thu Aug 06 14:32:01 -0700 2009 Mon Aug 24 19:27:42 -0700 2009 more...]]> 5 0 false false Sun Mar 29 00:00:00 -0700 2009 Thu Mar 26 08:19:18 -0700 2009 Sun Mar 29 13:02:29 -0700 2009 more...]]> 4 0 false false Mon Dec 22 08:42:08 -0800 2008 Thu Oct 16 09:13:51 -0700 2008 Mon Dec 22 08:42:08 -0800 2008
I no longer want to wear Adidas or Pumas (though I currently own neither, anyway)! This book is fascinating. I had no idea that the companies were founded ...more...]]> 4 0 false false Sat Nov 08 00:00:00 -0800 2008 Mon Apr 14 11:37:50 -0700 2008 Mon Nov 10 18:00:34 -0800 2008 Sneaker Wars answers these and many more questions. A well resear...more...]]> 3 0 false false Sun Mar 01 00:00:00 -0800 2009 Thu Apr 23 09:23:58 -0700 2009 Thu Apr 23 09:25:30 -0700 2009 3 0 false false Wed Jan 21 17:15:28 -0800 2009 Wed Jan 21 17:17:44 -0800 2009 0 0 false false Sat Nov 22 00:48:54 -0800 2008 Sat Nov 22 00:49:16 -0800 2008 3 0 false false Thu Apr 23 11:04:24 -0700 2009 Sun Apr 05 04:51:23 -0700 2009 Thu Apr 23 11:04:47 -0700 2009 2 0 false false Tue Feb 03 15:41:12 -0800 2009 Tue Feb 03 15:41:50 -0800 2009 3 0 false false Mon Sep 01 00:00:00 -0700 2008 Tue Jan 27 07:56:32 -0800 2009 Tue Jan 27 07:57:09 -0800 2009 4 0 false false Tue Sep 01 00:00:00 -0700 2009 Sun Sep 27 20:34:38 -0700 2009 Sun Sep 27 20:36:20 -0700 2009 0 0 false false Sun Mar 29 00:00:00 -0700 2009 Fri Apr 24 16:19:55 -0700 2009 Fri Apr 24 16:21:07 -0700 2009 4 0 false false Thu Jun 19 15:06:44 -0700 2008 Thu Jun 19 15:09:55 -0700 2008 more...]]> 4 0 false false Tue Jul 01 00:00:00 -0700 2008 Mon Jun 30 23:01:24 -0700 2008 Mon Jun 30 23:10:57 -0700 2008 more...]]> 3 0 false false Mon Apr 13 00:00:00 -0700 2009 Tue Mar 10 16:44:51 -0700 2009 Thu Apr 30 11:30:38 -0700 2009 more...]]> 4 0 false false Wed Aug 27 00:00:00 -0700 2008 Wed Jul 30 12:44:22 -0700 2008 Wed Aug 27 09:53:19 -0700 2008 more...]]> 0 0 false false Thu Apr 17 15:22:35 -0700 2008 Thu Apr 17 15:24:20 -0700 2008 Adidas and Puma were started by two feuding German brothers. One of them was named Adolph. The other one was named something else.

Anyways, apparently they were crazy people. I have enjoyed every book I have ever read about shoes and crazy people. I look forward to thi...]]> 4 0 false false Tue Sep 02 07:51:06 -0700 2008 Tue Sep 02 07:52:06 -0700 2008 http://www.goodreads.com/book_link/follow/8?book_id=1617037