Goodreads helps you keep track of books you want to read.
Start by marking “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg” as Want to Read:
Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg
Enlarge cover
Rate this book
Clear rating
Open Preview

Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg

3.74  ·  Rating Details  ·  151 Ratings  ·  16 Reviews
The simple five-part formula the upstart Facebook CEO used to change the world—and how any business leader can apply it to his or her own company

Facebook changed the way hundreds of millions communicate, engage, and consume information and products—and CEO Mark Zuckerberg is behind it all. Think Like Zuck answers the questions everyone is asking: What did Mark Zuckerberg d
Hardcover, first, 256 pages
Published January 15th 2013 by McGraw and Hill (first published January 1st 2012)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Think Like Zuck, please sign up.

Be the first to ask a question about Think Like Zuck

Community Reviews

(showing 1-30 of 564)
filter  |  sort: default (?)  |  Rating Details
Teena in Toronto
Feb 06, 2013 Teena in Toronto rated it liked it
I joined Facebook in March 2007 and am fairly active on it. I like that I can keep track of the happenings in my friends' and relatives' lives even if they live many kms from me. It's amazing how much it's become such a big part of everyone's lives so I was interested in reading this book.

The author believes there five principles that were essential to Facebook's success:

* Passion
* Purpose
* People
* Product
* Partnerships

She devotes a chapter to each of the five principles. In addition to relatin
Feb 20, 2013 Mikehendo rated it did not like it
I usually stop reading a book that is this horrible, but I had to read it for a class.

If you want to read about what a wonderful person Mark Zuckerberg is, then this is the book for you. However, if you want an honest discussion of entrepreneurship that doesn't rely on strained analogies to make its point you are better off looking elsewhere.

This reads like a love letter to Mark Zuckerberg, creating an almost fictional "Zuck" that is God's gift to humanity.

Simply put, it was awful!
Peg Fitzpatrick
Mar 20, 2013 Peg Fitzpatrick rated it it was amazing
Recommends it for: social media professionals, entrepreneurs, people interested in start ups
Shelves: my-book-club
Ekaterina discusses Facebook and Mark Zuckerberg from a place of experience in social media with her work at Intel and her own personal social media network of over 40,000. She’s received such accolades as 25 Women in Tech to Follow by the Huffington Post, 25 Women Who Rock the Social Web in 2012 and many more.

Think Like Zuck is not just about Facebook but about the spirit of entrepreneurship that created Facebook and it's unique, wildly successful corporate culture. Breaking down the business s
Arthur Castro
Dec 27, 2015 Arthur Castro rated it it was amazing
Com exemplos e relatos interessantes pra explicar a divisão dos 5 pilares que "sustentam" o Facebook transformam a leitura rápida e de fácil entendimento.
Rawn Shah
Feb 16, 2013 Rawn Shah rated it liked it
I posted a review on my Forbes blog: "Think Like Zuck's New Generation of Work Ethic" a few weeks ago but was amiss about posting here sooner.

Excerpt 1 from the full review:

"At its heart, this is a book about the ethic, the drive of what makes us work, lead, and succeed. This is a profile of a number of young companies beyond Facebook alone, including parallels in TOMS, Dyson, Zappos, XPLANE, with examples from other long-standing institutions like Kimberly-Clark, Disn
Feb 25, 2013 Christine rated it really liked it
I was offered the opportunity to review this book and I couldn't turn it down. Ekaterina is the Global Social Innovation Strategist for Intel; writes for Mashable, Fast Company and The Huffington Post; is on the Board of Directors of Word of Mouth Marketing Association and Fitfluential; and has worked with countless technology companies and start-ups. I knew that her book would offer interesting insights on marketing and business.

"Think Like Zuck" is an easy to read book with lessons from Facebo
Jan 16, 2013 Augie rated it really liked it
Ekaterina Walter wants you to "Think Like Zuck." She has written a book of the same name, subtitled, "The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg." I was provided a free copy of the book so that I could furnish you with a review.

"Think Like Zuck" is easy to recommend, popping with inside information about how Facebook became the force it is today, but the book benefits by considering more than just Facebook and its founder, Mark Zuckerberg (or Zuck, as he lik
William Lawrence
Jun 27, 2015 William Lawrence rated it did not like it
Shelves: social-science
More like YUCK. Walter kisses up to Zuckerberg the whole way through and is oblivious to the methods and people he used to get to where he is. Become a better leader- how by knocking off other's ideas and refusing to protect user privacy? Think like Zuckerberg? No thanks. This book is just another piece of FB propaganda used to promote Zuck's agenda- dumb down people, make them think they're connected, while you steal all of their information for marketing purposes.
Me decepcionei muito com o livro, pois como propõe o título: O jeito Zuckerberg de fazer NÉGOCIOS, esperava um livro sobre negócios propriamente dito. O livro não aborda nada relacionado ao mundo dos negócios. Parece que foi escrito pela mãe ou alguma admiradora (para não dizer puxa saco) de Zuckerberg. Se eu tivesse visto o título original teria uma idéia melhor do que se tratava.

No meu ponto de vista é bem "motivacional". O livro tenta te inspirar, tenta te tornar um apaixonado por suas idéias
Jon-david Mafia Hairdresser
Jul 09, 2013 Jon-david Mafia Hairdresser rated it it was amazing
Ekaterina Walter ( @Ekaterina )
has not only told a story of Mark Zuckerberg, she has shown how a philosophy can be incorporated into one's own mindset and business culture.
This book was inspiring and has plenty of examples about other company cultures; which conjures even more thought-provoking ways in which problem solving and open-business culture can lead to success.

You can find a little of the Zuck philosophy in my book: Twitter for Salons Spas: 10 Minutes a Day Wins New Clients and Custome
Kuoting Cliff
Jan 29, 2015 Kuoting Cliff rated it liked it
A relatively light book, talking about 5 principles that Facebook is built on. Nothing really mind-blowing, but worthy a read if you are interested in Facebook. This book does cover the success stories of some of the other firms as well.
David Oren
Jan 31, 2015 David Oren rated it it was ok
Think Like Zuck
- Follow your passion
- Have an inspiring vision

Didn’t find much useful here. Don’t read it :)
Desiree Scales
Jan 20, 2013 Desiree Scales rated it really liked it
Ekaterina captures the spirit of Zuckerberg and his counterparts in this book. She explores what it takes to survive in a world where dreams and dreamers are often told, "You're going to fail. Get real." The most interesting chapter was on the value of the partnership between Zuckerberg and Sandberg. Cheryl was crucial to Facebook's future success even though two people couldn't be more different. Great read!
M Hassan Mahmoud
Mar 08, 2015 M Hassan Mahmoud rated it liked it
Not bad. Boring in some parts.
Lori Grant
Mar 29, 2013 Lori Grant rated it it was amazing
A must-read biograpy on leadership for knowledge workers, managers, directors, C-levels, and entrepreneurs.
Ashok Kumar
Jun 03, 2013 Ashok Kumar rated it liked it
good book contains 4 to 5 best principles for success
Braedan H
Jun 07, 2013 Braedan H rated it it was amazing
Good book
Christie Speich
Christie Speich is currently reading it
May 23, 2016
Rachel marked it as to-read
May 23, 2016
Ginny marked it as to-read
May 23, 2016
Beren Brown
Beren Brown marked it as to-read
May 21, 2016
Clara rated it really liked it
May 21, 2016
Cory Klatik
Cory Klatik rated it liked it
May 15, 2016
Elizabeth Garcia
Elizabeth Garcia rated it it was amazing
May 11, 2016
Okssa Amo
Okssa Amo rated it it was amazing
May 04, 2016
Lakshmi marked it as to-read
Apr 30, 2016
Teddy Aryono
Teddy Aryono marked it as to-read
Apr 30, 2016
Jay marked it as to-read
Apr 27, 2016
« previous 1 3 4 5 6 7 8 9 18 19 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
  • Crazy Bosses: Fully Revised and Updated
  • Generations at Work: Managing the Clash of Veterans, Boomers, Xers, Nexters in Your Workplace
  • How to Change Minds: The Art of Influence without Manipulation
  • Nothing Is Impossible: 7 Steps to Realize Your True Power and Maximize Your Results
  • The Spirit of Kaizen: Creating Lasting Excellence One Small Step at a Time
  • Power Listening: Mastering the Most Critical Business Skill of All
  • The Human Side of Enterprise
  • Collaborate or Perish!: Reaching Across Boundaries in a Networked World
  • Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have
  • Extreme Trust: Honesty as a Competitive Advantage
  • The Three Rules: How Exceptional Companies Think
  • Icons and Idiots: Straight Talk on Leadership
  • A Team of Leaders: Empowering Every Member to Take Ownership, Demonstrate Initiative, and Deliver Results
  • Leadership Transformed: How Ordinary Managers Become Extraordinary Leaders
  • Repeatability: Build Enduring Businesses for a World of Constant Change
  • Confidence: How Winning Streaks and Losing Streaks Begin and End
  • Tuesday Morning Coaching ... Eight Simple Truths to Boost Your Career and Your Life

Share This Book