APE: Author, Publisher, Entrepreneur. How to Publish a Book
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APE: Author, Publisher, Entrepreneur. How to Publish a Book

4.27 of 5 stars 4.27  ·  rating details  ·  735 ratings  ·  253 reviews
In 2011 the publisher of one of my books Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”

With Shawn Welch, a tech wizard, I wrote AP...more
ebook, 1.0, 300 pages
Published December 10th 2012 by Nononina Press (first published December 4th 2012)
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The Wayward Gifted by Donna K. ChildreeAPE by Guy KawasakiPaper Towns by John GreenThirteen by Lauren MyracleCarrie and Me by Carol Burnett
Books Read in April 2013
2nd out of 16 books — 10 voters
On Writing by Stephen KingThe Elements of Style by William Strunk Jr.Eats, Shoots & Leaves by Lynne TrussWriting Down the Bones by Natalie GoldbergGrammar Girl's Quick and Dirty Tips for Better Writing by Mignon Fogarty
The Art & Business of Writing
11th out of 55 books — 33 voters

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Community Reviews

(showing 1-30 of 1,616)
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J.F. Penn
Most books on self-publishing focus on the publishing side of things, but this book does a great job of explaining the entrepreneurial angle as well, which many authors lack (and often have no desire to investigate!)

I particularly liked:
* "artisanal" publishing as reframing the self-publishing stigma as hand-made carefully, with love, instead of mass-produced
* the positive focus on self-publishers/ indie authors as empowered and steering their own ship, determining their own fate - that's the...more
Kenya Wright
I believe this is THE book to get if you have never published a book OR only published one. Right now, I've been self-pubbing and working with my publishing company for a while because of that, I didn't learn a whole lot from the book. However, I recognized that there was a mega amount of wisdom in this book for people who havn't.

I reccommend this book to anyone considering self-pubbing.
Bill Peschel
As a writer who has a book in each camp ─ professional and self-published ─ I picked up a Netgalley version of “APE” hoping to learn more about the process and to pick up some good tips. By the time I reached the book’s end, I had three pages of notes and a pounding headache.

“APE” ─ short for Author, Publisher and Entrepreneur ─ is Guy Kawasaki’s guide to all three aspects of the process. Each deserves a book in itself, so trying to cram all that into one is a major challenge, one that co-writer...more
Chanticleer Book Reviews Editorial
From Chanticleer Book Reviews

APE is destined to become the how-to compendium for today’s self-publishers.

Authors will find APE an indispensable resource. Guy Kawasaki passes along his publishing experience in his “no-shitake,” but affable manner. Imagine having an extremely successful uncle in the publishing biz who also has a tech-wizard pal (co-author Shawn Welch) of digital publishing magic. Fortunately for us, this dynamic duo decided to share their publishing know-how.

APE’s premise is that...more
Marc Ensign
Which do you want first? The good news? OK...I guess...I usually pick the bad news first, but I guess this will work too. Here you go.

The good news: this book was awesome! Without question the best "write a book" book I have read (out of about 10...half of which I couldn't even finish). If you have the slightest itch that you want to write a book, stop what you are doing and run to the nearest iPad or Kindle and buy this book. It will help you determine whether you should write a book and what t...more
I'm a huge Guy Kawasaki fan. His books always add usefully to the sum total of human knowledge, and his openness and enthusiasm always make the addition fun. This book is no exception. It's everything you need to know about self-publishing, and I mean everything, including the correct file extensions for uploading your precious work to iTunes, and that sort of thing. Guy has done it all himself, and he walks you through the process. If you've ever wanted to create a book, and don't want to deal...more
Brian Rathbone
Mar 09, 2013 Brian Rathbone rated it 5 of 5 stars  ·  review of another edition Recommends it for: Writers and self-publishers
My only wish is that APE - Author, Publisher, Entrepreneur had existed back when I started publishing my work. While I don't agree with every recommendation Guy makes, I do agree with the vast majority of them. Now I have a resource I can point authors to that will bring them up to speed, which will allow me to focus on more advanced methods of guerrilla marketing. Well done.
Oh my goodness I can't get over how great of a resource this book is! The sheer amount information it provides is amazing but the straightforward manner in which it is presented is nothing short of genius.

I think APE covers the basics very well (how to navigate various publishing sites, publication costs, pricing, etc.), but it is the other seemingly obvious, but largely ignored concepts they tackle that I appreciated most of all. Things like the importance of a cover image, editing, marketing...more
APE is a fantastic resource for anyone writing or even remotely interested in writing a book. Guy and Shawn offer a combination of hands-on advice and inspiration that isn't available anywhere else. But beyond that, it's a must-read for anyone interested in the book world and publishing. The storytelling and "insider" peeks into the publishing industry elevate it beyond a how-to book.

It is accessible, straightforward, and at times really funny! After all, it's not often you'll hear Microsoft an...more
When I started reading APE: Author, Publisher, Entrepreneur--How to Publish a Book, I never expected how comprehensive the concept of self-publishing would be discussed. Actually, the book didn’t just discuss the concept; it’s more of the process of self-publishing.

Of course, we know that self-publishing is not just easy as writing a book, and then have it printed for selling. It is more than that. APE gave more thorough insights on the process of self-publishing.

Released on December 10, 2012, a...more
Michael Estey
Author ~ Publisher Entrepreneur

Guy Kawasaki
Shawn Welch

Guy Kawasaki has written several bestsellers, Enchantment, What the Plus, The Art of the Start.
Shawn Welch also has written three books but in his genre. I haven't a clue what they are about, way too technical for me.

As a member of the ape Community on Google+ and since I've written my own first book.

a g h o s t s t o r y

Destined to be on every book shelf in N. American and Britain.
What the heck, S. America, Australia,
William Arsenis
Dec 22, 2012 William Arsenis rated it 5 of 5 stars
Recommended to William by: Robert Prescott
Over the years, I have read a host of books on publishing, self-publishing, and marketing. Before APE: AUTHOR, PUBLISHER, ENTREPRENEUR—HOW TO PUBLISH A BOOK (simply APE for the remainder of this review), I thought I had a pretty good take on the latest in publishing and marketing.

Apparently, I’d only scratched the surface.

In this ever-changing world of publishing, APE is about as current and thorough as it gets.
APE deals extensively with Amazon, but it covers many other publishing options as wel...more
My first thoughts after completing this book were that self-published books will now become as accepted as books published by one of the big name publisher. I also wondered what leaders in those publishing houses are worried about now.

Kawasaki and Welch clearly make a great team, leveraging off each other’s strengths to deliver what I believe will become THE guide for authors and aspiring authors everywhere. Many of us have that gut-tugging feeling that there is a "book in us" but have not reall...more
Matthew Trinetti
I picked up this book for three reasons:

1. I'm helping my friend and author Stephen Markley publish and market his next book about our trip through Iceland.
2. I have aspirations of writing and publishing books of my own.
3. I'm a complete novice when it comes to #1 and #2.

So my take-aways are coming from someone who wants to absorb as much about this industry in the shortest time possible, is willing to hustle, and is diving in head-first with a beginner's mind.

How This Resonates With Me (with qu...more
Jack Dermody

"This is Self-Publishing 101 AND 102 -- a roadmap!"

Would you consider the audio edition of APE: Author, Publisher, Entrepreneur - How to Publish a Book to be better than the print version?

No, the audiobook cannot -- by the very design of the book -- be better than the print version. I listened while on a 7-hour drive then immediately ordered the print version. APE is one of those books that even Kindle fanatics will want the print version of. The reason: lists, lists, lists...references...contac...more
Julie Dargis
Feb 02, 2013 Julie Dargis rated it 5 of 5 stars Recommends it for: Independent Writers
For any independent writer who would like to enter the world of independent publishing, "APE" is a must read. In clear, understandable, and often humorous language, Guy Kawasaki is a myth-buster. With co-author Shawn Welch, they have crafted a look into the new world order of books. "APE" is the most up-to-date account of all aspects of self-publishing currently available, guiding independent authors from production to publishing to market. I read the book through once, and will return to many o...more
Darren Turpin
Although this book is primarily intended for someone who is interested in self-publishing their own work, I'd heartily recommend it to anyone involved in the the publishing industry, particularly on the writing side.

The first two sections - Author and Publisher - offer a good general overview of the range of processes and decision-making elements that go into producing a published book and the third - Entrepreneur - offers great potential value for anyone who wants to achieve real and lasting s...more
Steven Ramirez
One of the challenges of being an indie author is wading through the incredible “wealth” of content written about the world of self-publishing. I use the term wealth loosely because much of what’s out there is opinion rather than fact. Well, here’s some great news. Guy Kawasaki and Shawn Welch have done the hard part for you. Specifically, they have cut through the crap to get to the real story on how best to self-publish.

This book does not go into great detail on any one area—it wasn’t designed...more
Cathy Spencer
This is a really valuable book for self-publishing authors or for any authors who want to promote their books. Nitty-gritty nuts and bolts stuff from formatting your book for Amazon to print-on-demand publishing, etc. . . . The author speaks from personal experience, and he co-wrote it with a tech-savvy guy. Lots of good ideas.

One more thing; as a Canadian, I was unable to buy this as anything other than an e-book from one of the big online book stores, but I wanted the soft-cover version. The a...more
Guy Kawasaki writes an incredibly detailed book that teaches anyone interesting in becoming a published author the ins and outs of online publishing in addition to the traditional route.

His chapter on digital publishing is so detailed with critical information that I'll be going back to look up my highlights and bookmarks on the Kindle Fire.

His last section on how to market your book is also detailed and helpful for those who have no concept of marketing content.

I loved this book, the tone, the...more
Kent Winward
This is far and away the best and most comprehensive guide to the new world of publishing that I have read. It works far better for non-fiction and could be flushed out more for how to deal with writing and authorship that might attempt to transcend genre. Probably not fair that the co-author doesn't show up on GoodReads. I got the audio first, then the Kindle version for future reference and follow-up. Having published several books as a publisher, I can tell you that if you are trying to do th...more
Lynne Cantwell
The subtitle for APE is How to Publish a Book, and Kawasaki (and Welch, who is referred to in the third person throughout Kawasaki's first-person narration) do a pretty good job of delivering on it.

I've now read a few of these "how-to" books, and this one stands out for a couple of reasons. First, the authors are clear that you shouldn't be publishing just any old crap. A lot of books of this ilk recommend writing your "book" in a weekend, giving it a once-over, and slapping it up on Amazon -- o...more
APE: Author, Publisher, Entrepreneur-How to Publish a Book is Guy Kawasaki’s new self-published ebook on, well, self-publishing and ebooks. The book opens with a short narrative about Kawasaki requesting 500 ebook copies of Enchantment from a traditional publisher, who was unable to smoothly complete such a seemingly-simple request. Penguin didn’t handle ebooks, and Apple suggested buying and scratching off 500 gift cards and entering 500 redemption codes into the App store. If that’s the best p...more
Warren Talbot
Excellent resource for any author looking for help and guidance around self-publishing. Guy and Sean do an outstanding job walking the reader through the untamed world of self-publishing - from creation of the book, to marketing, and beyond. I learned more from this one book than going through the process myself 3 times.

This book will provide practical and actionable advice you can use immediately to get your book to market and growing sales.
Tracy Tennant
I think this is a great book to reference if you're planning on or in the middle of writing and publishing your own books. APE is not an exhaustive reference, but gives a pretty good overview of the writing, publishing, and marketing processes. I loved how the authors outlined every step in the writing and publishing process, breaking everything down into readable, bite-size pieces. One thing I really liked is how it was written in a conversational style, and felt like they were personal consult...more
Dan King
I wish this was around when I self-published my first book! For someone who has experience in self-publishing, much of this was review. But it was VERY well organized, and I still learned a great deal from what the authors mapped out regarding the self-publishing process. It filled a lot of gaps in my mind, and provided me a good roadmap for taking my publishing efforts to the next level!
This is a helpful book for anyone getting into self publishing and needing a primer.

The book describes the authors' own experiences self publishing, and this is the strength of the book - real world experience. They have each written a few books and self published them. They share specifics (such as formatting templates, programs used/recommended, services used, etc.). They also survey what all is out there for the author, publisher, and entrepreneur from resources, to tools, to publishing form...more
Jurgen Appelo
A well researched overview, and great reference for self-publishing. But I would have liked it in a more chronological order. (For example, why is social media marketing at the end? Marketing should start at the same day as writing!) Also I deducted one star for consistently assuming that I live in the US.
Nola Decker
Mar 28, 2014 Nola Decker rated it 4 of 5 stars Recommends it for: writers who want to self-publish
Recommended to Nola by: PNWA conference promo
Shelves: indie-pub
This has lots of great info to guide you through the self-publishing options out there right now. I will definitely be referring to this again. It was quick and easy to read and the authors definitely know what they are talking about (or find another expert to weigh in if they don't!) I appreciated the research that went into this and the fact that the authors plan to update it when necessary, as things change so fast in the digital world.

I'd give it 5 stars if it had a list of links at the end....more
Good solid book on how to master self-publishing from all angles.

I really liked that the authors covered every aspect of the process, but I found some of their advice may have gone too far. I can understand the preference for using Microsoft Word on Mac. I do almost all my work in MS Word, and on a Mac, but I do think the suggestion of going out to get a new Macbook is going a little overboard. They really are good computers, but as someone who puts down a ton of words every year, I get concerne...more
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I was born in Honolulu, Hawaii in 1954. My family lived in a tough part of Honolulu called Kalihi Valley. We weren’t rich, but I never felt poor-because my mother and father made many sacrifices for my sister and me. My mother was a housewife, and my father was a fireman, real estate broker, state senator, and government official during his long, distinguished career.

I attended Iolani School where...more
More about Guy Kawasaki...
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Enchantment: The Art of Changing Hearts, Minds, and Actions Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services What the Plus! Google+ for the Rest of Us

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is therapeutic. It helps you cope with issues that seem gargantuan at the time.
The process of expressing yourself about a problem, editing your thoughts, and
writing some more can help you control issues that you face.”
“Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.” 6 likes
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