false 160836 3 According to marketing maven and <I>Purple Cow</I> author Seth Godin, the "Television Industrial Complex"--and its nasty habit of interrupting people with advertisements for things they don't want--is dead. Innovation is cheaper than advertising, advises Godin who defines the "free prize" with diverse examples including swatch watches, frequent flyer miles, dog bakeries, Tupperware parties and portable shredding trucks. He explains "Design matters, style matters, extras matter." <p> The largest portion of the book is devoted to how to sell an idea to your organization. His specific tactics range from irreverent, (let them pee on your ideas) to practical (how to build a prototype). One standout chapter explains how brainstorming can become boring. His alternative, "edgecraft," involves divergent thinking to add something remarkable to your product. His long grocery list of edges (safety, equality, invisibility, and hours of operation) suggest a genuine marketing manifesto. The ideas are bold and insightful, but can suffer from being presented in less than logical order. The book is also diminished by Godin's self-marketing, from using terminology in his previous books to naming key ideas after himself. These advertisements are unnecessary. This nervy little volume is bound to mother many inventions. <I>--Barbara Mackoff</I> 155237 2004 Free Prize Inside: How to Make a Purple Cow total:60|5:17|4:26|3:17|2:0|1:0| 60 240 122 6 4 0 false true Wed Jul 01 00:00:00 -0700 2009 Sat Jul 11 03:53:04 -0700 2009 Sat Jul 11 04:03:31 -0700 2009
Actionable


Quotes:

"1. There will be more clutter, not less
2. There will be more interaction among consumers, not less
3. There will be more upheaval, more inventions, more technology, and more fashions, not l...more...]]> 3 0 false false Wed Nov 11 00:13:10 -0800 2009 Wed Nov 11 00:16:56 -0800 2009 it doesnt require extra ordinary talent or creativity.
but it requires you to be a leader.
lead your idea, make others believe in it and implement.]]> 4 0 false false Tue Jun 03 14:23:09 -0700 2008 Tue Jun 03 14:23:09 -0700 2008 0 0 false false Mon Mar 24 09:24:27 -0700 2008 Mon Sep 29 06:02:04 -0700 2008 5 0 false false Thu Sep 01 00:00:00 -0700 2005 Sun Jun 03 17:09:28 -0700 2007 Sun Jun 03 17:10:14 -0700 2007 0 0 false false Thu Apr 03 10:41:48 -0700 2008 Thu Apr 03 10:42:01 -0700 2008 4 0 false false Tue Nov 03 14:06:42 -0800 2009 Tue Nov 03 14:06:42 -0800 2009 0 0 false false Mon Nov 02 18:59:41 -0800 2009 Mon Nov 02 18:59:41 -0800 2009 0 0 false false Tue Dec 02 00:00:00 -0800 2008 Sun Nov 01 16:38:28 -0800 2009 Sun Nov 01 16:38:45 -0800 2009 1 0 0 false false Thu Oct 29 20:26:01 -0700 2009 Thu Oct 29 20:26:04 -0700 2009 0 0 false false Mon Oct 26 20:52:50 -0700 2009 Mon Oct 26 20:52:50 -0700 2009 0 0 false false Mon Oct 26 05:44:04 -0700 2009 Mon Oct 26 05:44:04 -0700 2009 5 0 false false Tue Oct 27 17:03:23 -0700 2009 Thu Oct 15 21:49:08 -0700 2009 Tue Oct 27 17:03:23 -0700 2009 0 0 false false Tue Oct 06 14:56:12 -0700 2009 Tue Oct 06 14:56:12 -0700 2009 3 0 false false Sat Aug 01 00:00:00 -0700 2009 Thu Sep 10 12:36:31 -0700 2009 Thu Sep 10 12:36:54 -0700 2009 4 0 false false Tue Sep 01 07:34:12 -0700 2009 Tue Sep 01 07:34:12 -0700 2009 0 0 false false Fri Aug 28 00:06:08 -0700 2009 Fri Aug 28 00:06:08 -0700 2009 3 0 false false Fri Aug 21 09:35:00 -0700 2009 Fri Aug 21 09:35:00 -0700 2009 3 0 false false Tue Jul 21 14:15:03 -0700 2009 Tue Jul 21 14:15:03 -0700 2009 0 0 false false Sat Jul 18 22:00:49 -0700 2009 Sat Jul 18 22:00:49 -0700 2009