How to find the “soft innovation” that will make your product, service, school, church, or career worth talking about
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reviews
Nov 22, 2011
Mark
rated it: 
There is a considerable amount of good information contained within these pages. However, there also is a fair deal of fluff. I normally try to review books as soon as I read, them but this one I completed about a month ago. Sorry to say not much stuck with me, which is never a good sign. Looking back through my dog-eared pages, I did like Godin's thoughts on Edgecraft vs. Brainstorming. Based on his notes in the book, it turns out that people are less productive at coming up with ideas in group
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Feb 14, 2011
Shinynickel
rated it: 
A fast read, with little content, but interestingly explained. Worth it, given the amount of time it takes to get through it (a couple of hours at most). Godin argues that most organizations try to make their goods popular via one of two methods - advertising binges, or big technological advances. Both of these are tremendously expensive, and rarely work (though when they do, very successful). Godin points out that if you're an individual marketing dude, you're not going to be able to get one of
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Feb 18, 2010
Jeff 'SKI'
rated it: 
I get the sense that Godin is somewhat like myself in this one regard: 51% of the things that he writes are brilliant. The other 49% not so much. I love that he keeps swinging for the fence. I need to do more of that.
Currently, I am re-reading the book for probably only the second time. I have skimmed it quite a bit over the years. When I was in Fresno in 2006, I found a copy in the original cereal box (which I still have, along with the milk cartoon for Purple Cow).
One More...
Currently, I am re-reading the book for probably only the second time. I have skimmed it quite a bit over the years. When I was in Fresno in 2006, I found a copy in the original cereal box (which I still have, along with the milk cartoon for Purple Cow).
One More...
Jan 26, 2010
Nicholas
rated it:
This review has been hidden because it contains spoilers.
To view it, click here
Aug 07, 2011
Kenny
rated it:
Easy to understand. It takes the lesson from Malcolm Gladwell's - The Tipping Point and applies it specifically to marketing and product creation. A little drawn out and long winded. Felt like an short essay would do but had to write enough pages to fill a book... Still the message was important: Make something remarkable and build a fanatical following to build a business. Got it!
Dec 27, 2008
Dallas
rated it:
If you need to sell an idea to your boss or any member of an organization you belong to, you will do yourself a favor by reading this book first. Insightful information on the marketing of products and ideas. It's as inspirational as it is informational.
Feb 01, 2010
Lincoln
rated it:
This book was very challenging, made me fell like, having an idea is not enough, I need to find the Engine to become a champion. Its more important then having a good idea.
Nov 11, 2011
Amanda
rated it:
This was about 400 times better than 'Tribes'. It actually gives you very useful ideas to put into action, rather than just talking fluffy, too-cool-for-school spin.
Aug 08, 2011
Nura
rated it:
Interesting. But not exactly easy to adopt. IMO, with so many homogeneous products/services out there, hard to stand out. This is more for the product developers.
Nov 04, 2009
Tim
rated it:
Good stuff! A lot of it is Seth Godin's same mantra as always, it's easier to market something that's remarkable, but he gives some good advice on how to champion ideas.
May 24, 2010
Cristobal
rated it:
a little too much "ra ra seminar/infomercial" tone from time to time, but over all, a very good book to read, study and apply to business thinking.
Jun 15, 2009
Guy
rated it:
When I bought this book in came in a cereal box; fantastic use of practice what you preach.
Apr 28, 2010
Quinn
rated it:
Good book. Should be on the shelf of every small/medium size business owner.
Jan 26, 2010
Tom
rated it:
finding the free prize through soft innovations.
it doesnt require extra ordinary talent or creativity.
but it requires you to be a leader.
lead your idea, make others believe in it and implement.
it doesnt require extra ordinary talent or creativity.
but it requires you to be a leader.
lead your idea, make others believe in it and implement.
Jan 26, 2010
Kiersten
rated it:
I'm a big fan of Seth's work and this is no exception. It talks about that the extra "oomph" can make a big difference in your business and every day actions or the "free" prize.
Jan 26, 2010
I just got it last night, so I'm breaking into it today. My mother is giving me marketing books for my birthday now. Awesome!
Jan 26, 2010
Peep
rated it:
Follow up to purple cow, tons of ideas how to make your business remarkable by attacking from the edge.
Mar 30, 2009
Loyd
rated it:
Seth Godin writes business popcorn, light and airy, but a good snack when you need it.
Feb 12, 2012
Feb 08, 2012
