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The Big Red Fez: How to Make Any Web Site Better
by
Seth Godin
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In th...more
In th...more
Paperback, 324 pages
Published
2002
by Free Press
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‘A web visitor is a lot like a monkey looking for one thing: a banana. If that banana isn’t easy to see and easy to get, your visitor is gone with a quick click on the ‘back’ button.’
They key message in this fun and fast book about website design, is that the reason so many websites were in financial trouble at the time was because the engineers were in charge. Their over-programmed, over-thought and over-built websites were a hacker’s dream, funded by venture capitalists who embraced the engine...more
They key message in this fun and fast book about website design, is that the reason so many websites were in financial trouble at the time was because the engineers were in charge. Their over-programmed, over-thought and over-built websites were a hacker’s dream, funded by venture capitalists who embraced the engine...more
I'd been meaning to read this for a while and considering this is a book about websites, I thoroughly enjoyed it and found myself laughing out loud at certain parts. It is admittedly a tad dated -- but really, any book about the Web inherently becomes dated ... likely by the time it makes it to print. But it was a nice, amusing reality check and included some great quips and one-liners that will make explaining Web best practices to clients and colleagues easy and memorable.
Btw, it's also a very...more
Btw, it's also a very...more
My third Seth Godin book this year. This one's a super quick read - I read it in an afternoon. The subtitle is "How to Make Any Web Site Better." And it delivers - still. The book is over ten years old, so the websites he references are old. However, the information he's conveying about what makes a site great IS still relevant. I got this book on the recommendation of Laura Roeder. Thanks, LKR.
It's really amazing that for a book 10 years old, most of Seth's comments are just as relevant today. I guess that's why he's so successful! The web page screenshots are a trip down memory lane, and though the specific issues don't appear on the web often today, the overall principles are being ignored left and right! I wish he'd do an update--it wouldn't be hard at all! Easy read, and worth the 30 minutes it takes to read it!
Seth Godin is the guy who always asks you questions that you have to figure out, but along the way gives tons of examples and tips. All of his books are put into the simplest-non-technical-reading form so anyone can pick up on it super fast! This book definitely touches on the marketing fundamentals behind web design and why they are important.
"The Big Read Fez" is essentially a series of examples, showing how to make any website better. Considering how difficult some of these concepts have proven for some web designers, I think that the structure of this book really makes a difference in getting across the central ideas.
Fast read. Definitely dated (although it was interesting to see how little Amazon has changed in 10 years). A good overview of the basics - should be a starting point for other things.
It was written in 2001, so some of the context is outdated, but this book gave me an outstanding paradigm shift and new direction for company website and business model in general.
Ok book on web design, though not nearly as clear as Don't Make Me Think. He gave examples and problems, but no pictures of solutions.
Another great hit from Godin. Good book to get quick hit ideas on building a great web site. I appreciate how there's no fluff with Godin, just compelling thoughts in a fast, concise format.
Super quick, easy read that will help you make your website better. The advice is simple. The steps toward improvement are even simpler.
Mar 29, 2013
Lori Grant
rated it
3 of 5 stars
·
review of another edition
Shelves:
marketing-seth-godin
An optional-read book by Seth Godin on marketing for the knowledge worker, manager, executive, or entrepreneur.
This was a very easy read featuring Seth Godin's commentary on bad/good websites.
A must read first book for anyone building a site or ecommerce store.
Great tips on making a good website.
Very good
This book was excellent--short and sweet and to-the-point. I would recommend it to anyone who is an entrepreneur and wants to or already uses web sites for business. It has several recommendations that I never thought of but also reviewed several things I already knew.
A very short book about web site design. It's a good book but I basically was already thinking along these lines so I didn't get much extra out of it. Would probably be a good book for people that don't use the net much and want to build a web site.
Jan 16, 2008
Ruby
rated it
4 of 5 stars
Recommends it for:
people who market anything.
Shelves:
non-fiction
Seth Godin writes well: concisely, clearly, and succinctly. This book is therefore a really quick read that will instantly improve any marketing efforts you undertake.
His thoughts on Power Point are all but revolutionary.
His thoughts on Power Point are all but revolutionary.
Outdated
"The Big Red Fez: How To Make Any Web Site Better" by Seth Godin is a book that can be read very quickly, yet it has a lot of useful information in it.
It's a quick read by blogger Seth Godin. Just has snippets of advice for web site design.
insight for web developer and SEO specialist, nice to read
Great book!
Jun 16, 2013
J.t
marked it as to-read
Jun 14, 2013
Rich
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Jun 12, 2013
Paulo Silva
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Jun 11, 2013
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Seth Godin is a bestselling author, entrepreneur and agent of change.
Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the indust...more
More about Seth Godin...
Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the indust...more
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