[close] In Survival Is Not Enough, former Yahoo executive and author of Permission Marketing Seth Godin turns his attention to the predominant issue facing all business today: change. Godin takes the perspective of an evolutionary biologist, borrowing ideas from the likes of Richard Dawkins, Jared Diamond, and Matt Ridley to formulate his own prescription for business survival, a concept he calls "zooming," which he defines as "stretching your limits without threatening your foundation." The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction, and their company's prospects would do well to consider. --Harry C. Edwards [close]